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iRubric: Utility Poster Assessment rubric
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Utility Poster Assessment
Poster Assessment
Rubric for assessing a poster assignment for Marketing on the 5 Utilities of Marketing. Your task is to look through the magazines and choose a product. Then you are to create a poster that fully describes the 5 utilities based on that product. Using rubric as your guide, completely and fully describe the utilities of the product you choose and creatively present the data on the poster. Someone who has no prior knowledge of the utilities of marketing should be able to look at your poster and understand the 5 utilities (form, place, time, possession and information utilities)
Rubric Code:
A2X578
By
bbricker
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
9-12
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Poster Assessment
Needs Improvement
1 pts
Average
2 pts
Excelling
3 pts
Poster is informative
Needs Improvement
Minimal information of utilities is provided. Some information is accurate and little is in learners' own words. Difficult for anyone to grasp understanding of utilities by simply looking at poster
Average
Basic information of utilities is provided. Most information is accurate and some is in learners' own words. Anyone could gain some understanding of the utilities of marketing.
Excelling
Excellent representation of all utilities. All information is accurate and is in learners' own words. Anyone could walk up to poster and understand the five utilities of marketing
Spelling And Grammar
Needs Improvement
Many spelling and grammar errors present.
Average
A few spelling/grammar mistakes.
Excelling
No mistakes in spelling or grammar.
Neatness
Needs Improvement
Very untidy. No structure. Images and information are presented in an illogical manner. Can't read words.
Average
Structured but untidy. Could be neater. Writing a little messy or small.
Excelling
Very neat and well structured. Information and images are presented in a logical and clear manner. Letters are easy to read.
Creativity
Needs Improvement
Poster is unattractive and lacks creativity. No impact is created.
Average
Poster is creative and attracts attention. Lacks impact.
Excelling
Poster is creative, attracts attention and sends out a powerful message. It creates a suitable impact.
Pictures / Graphics
Needs Improvement
Poor choice of product picture; minimal graphics
Average
Good product picture; additional pictures or drawings of utilities included
Excelling
Effective choice of product and picture; several graphics/pictures/ drawings enhances explanation of the 5 utilities
Keywords:
Poster, marketing, utilities
Subjects:
Business
(General)
Types:
Project
Presentation
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