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iRubric: Rebranding Lowery rubric
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Rebranding Lowery
Rebranding Lowery
Rubric Code:
ZXWA39A
By
CoachMooreLFC
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
9-12
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Rebranding Lowery
Poor
12 pts
Fair
14 pts
Abiove Average
17 pts
Good
19 pts
Excellent
20 pts
Mission statement
Poor
Mission Statement is poorly written and does not address the essential values and characteristics of Lowery.
Fair
Mission Statement is well written, but does not address the essential values or characteristics of Lowery.
Abiove Average
Mission Statement is well written and adresses the essential values of Lowery, but is not memorable or unique.
Good
Mission Statement is well written, unique or memorable, and addresses the essential values and characterics of Lowery.
Excellent
Mission Statement is chosen by the client as being exceptional.
Slogan
Poor
Slogan does correspond to the message the client is trying promote.
Fair
Slogan vaguely conveys a message the client is trying to promote.
Abiove Average
Slogan conveys the intended message, but does not do so in a creative or memorable manner.
Good
Slogan conveys the intended message in a unique and/or memorable manner.
Excellent
Slogan is chosen by the client as being exceptional.
Logo
Poor
Logo does correspond to the message the client is trying promote.
Fair
Logo vaguely conveys a message the client is trying to promote.
Abiove Average
Logo conveys the intended message, but does not do so in a creative or memorable manner.
Good
Logo conveys the intended message in a unique and/or memorable manner.
Excellent
Logo is chosen by the client as being exceptional.
Promotional Video
Poor
Video does not correspond to the message the client is trying to promote.
Fair
Video attempts to promote the clients intended message, but the final product is of low quality.
Abiove Average
Video promotes the intended message and is of good quality, however it is not unique or memorable.
Good
Video captures the intended message in a high quality, unique and/or memorable manner.
Excellent
Video is recognized by the client as being exceptional.
Client Presentation
Poor
Presentation does not include all the required elements and is unprofessional or unrehearsed.
Fair
Presentation includes all the required elements, but is unprofessional or unrehearsed.
Abiove Average
Presentation includes all the required elements and is professional and rehearsed.
Good
Presentation includes all the required elements. Information is presented in a unique and memorable manner that is both professional and rehearsed.
Excellent
Presentation is is recognized by the client as being exceptional.
Subjects:
Business
Types:
Project
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