5 pts
7 pts
10 pts
10 pts.
10 pts. Summarize how this product aligns with your VALS type (i.e., needs, wants, estimate demand, determine where you’d likely find the product, provide the pricing information, generalize their promotion strategy, sister products from the same registered trademark, competitor information and how it enhances one’s standard of living)
10 pts. The particular segment of a total population on which the retailer focuses its merchandising expertise to satisfy that submarket in order to accomplish its profit objectives
10 pts. Positioning refers to the customer's perceptions of the place a product or brand occupies in a market segment. More often, positioning involves the differentiation of the company's offering from the competition by making or implying a comparison in terms of specific attributes.
10 pts. EXAMPLE: Provide the Company Tagline: "The Power of Quaker Oats"; plus, describe the packing attributes (i.e., size, shape, packaging, graphics, logos, etc.)
10 pts. Plus, information on the place, product weight, price and competitor products. Students are also free to add product-specific information with respect to marketing ethics (Chapter 1); marketing strategy with positioning and segmentation (Chapter 4); and/or buying behavior (Chapter 6).