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iRubric: Persuasive Propaganda Commercial rubric
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Persuasive Propaganda Commercial
Persuasive Propaganda Commercial
Your task is to create a commercial to persuade your classroom audience to believe what you believe, your propaganda. You will use your Propaganda Techni-Poster as your inspiration.
Rubric Code:
ZX5BC79
By
maych74
Ready to use
Public Rubric
Subject:
Communication
Type:
Presentation
Grade Levels:
9-12
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Desktop Mode
Mobile Mode
Persuasive Prop Commercial
Excellent
10 pts
Good
7 pts
Fair
5 pts
Poor
2 pts
Introduction (beginning)
Excellent
Your introduction caught the attention of everyone in the audience. We can't wait to hear more!
Good
Your introduction caught the attention of most of your audience. We'll stick around to hear more.
Fair
Your introduction caught the attention of some of your audience. Some of us are still listening.
Poor
You have an introduction, but it doesn't catch our attention. We don't really want to hear more.
Persuasive Details Commercial
Excellent
You used 3 or more details that persuaded me to buy, or believe, your propaganda position. Details were tailored to the target audience.
Good
You used 2 details to convince me to buy, or believe, your position. I'm thinking seriously about beleiving your position, but some details were not tailored to the target audience.
Fair
You used 1 detail to convince me to buy, or believe, your position. I'm not quite convinced I want to spend my money or time on your position; little connection to target audience.
Poor
You gave no details to convince me to buy, or believe, your position and it wasn't related to the target audience.
Conclusion (ending)
Excellent
Your conclusion made me want to believe your position and concisely summarized your pitch.
Good
Your conclusion made me consider believing your position, but left me wanting more.
Fair
Your conclusion made me think about believeing your position, but I probably won't advertise with you.
Poor
Your conclusion made me decide that I definitely did not want to believe your position or advertise with you.
Style of Presentation
Excellent
Your video was loud, clear,and enthusiastic. Editing is nearly seamless. Great job!
Good
Your video was mostly loud, clear and enthusiastic. Better editing would enhance. Good job!
Fair
Your presentation was only partly loud, clear, and enthusiastic. It would have been better if we could have heard the whole video. Better editing would enhance.
Poor
Your video was not loud, clear, or enthusiastic. The editing was poor. Some of the people in your audience fell asleep.
Audience Analysis
Excellent
Pitch/video perfectly aligned to your target audience.
Good
Pitch/video somewhat aligned with target audience, could be more specific.
Fair
Pitch/video slightly aligned with target audience.
Poor
No indication who the target audience was based on ptich/video.
Advertising Appeals
Excellent
Excellent use of needs and appeals, you clearly understand how to persuade an audience.
Good
Good use of needs and appeals, could develop more.
Fair
Some use of needs and appeals, application of techniques needs more work.
Poor
No evidence of understanding of audience needs and appeals.
Subjects:
Communication
English
Types:
Presentation
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