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iRubric: ADVERTISING PROJECT rubric

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ADVERTISING PROJECT ADVERTISING PROJECT Students will create an advertisement for their product using persuasive details, color, images, advertising techniques, and good adjectives. Choose HOW you want to market your target audience. Decide how best you can persuade those buyers to purchase your product. This can be made in the form of a magazine ad, a newspaper ad, or a poster. Extra Credit for commercials and making the product you are selling. Rubric Code: ZX3WC5C By nancymit Ready to use Public Rubric Subject: English Type: Project Grade Levels: K-5

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	Needs Improving 10 pts	Some Good Details 15 pts	Very Good 20 pts	Excellent 25 pts
POWER OF AD Make ad exciting for customer Use of advertising techniques clear in your ad	Needs Improving The ad does not really excite the customer and has one or no techniques presented in the ad.	Some Good Details The ad gets the consumer's attention and uses two techniques to persuade the buyer.	Very Good The ad uses three or more advertising techniques to persuade the buyer.	Excellent The ad is great and makes you definitely want to buy the product !
IMPORTANT INFORMATION Product name, what it does, why you should buy it	Needs Improving No product name and does not explain what it does.	Some Good Details Clear product name and one good thing about it.	Very Good Product name is clear and repeated, 2 examples of why you should buy it.	Excellent Product name very clear, ALL information about it is used.
OVERALL DESIGN Uses color, sound, pictures, creative images, words etc to make it memorable	Needs Improving Not clear, no color, uninteresting, images too small, no words.	Some Good Details Some color, pictures, words, no meaningful images.	Very Good Lots of color, good pictures, words, interesting or eye-catching images make the ad memorable.	Excellent Good color, pictures connected to product, detailed images and words that you remember.
LANGUAGE Use of powerful words, adjectives, good spelling, makes sense	Needs Improving Poor use of language, not checked properly for spelling, neatness, and grammar. I do not know enough about this product to buy it, my interest was not caught by the ad!	Some Good Details One adjective used to describe the product, and makes sense. I'm not sure this is something I could use or would buy, I need more information!	Very Good Three adjectives used, makes sense, most words spelled correctly, and is neat. I'm almost convinced to buy this product!	Excellent More than three adjectives, all words spelled correctly, clear, neat, easy to read, and makes sense. I would buy this product!!!