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iRubric: Cereal Commercial/Presentation rubric

iRubric: Cereal Commercial/Presentation rubric

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Cereal Commercial/Presentation 
Cereal Commercial/Presentation
Students will create a children's cereal to market and advertise. They will design their own cereal product packaging, slogan, and advertisement. Specific types of propaganda should be used in the design of the box and in the commercial.
Rubric Code: ZX26556
By OPLibrarian
Ready to use
Public Rubric
Subject: English  
Type: Assignment  
Grade Levels: 6-8

Powered by iRubric Cereal Commercial/Presentaion
  Excellent (LEVEL 4)

4 pts

Very Good (LEVEL 3)

3 pts

Good/Developing (LEVEL 2)

2 pts

Needs Improvement (LEVEL 1)

1 pts

Product Packaging

Excellent (LEVEL 4)

Packaging, creatively and skilfully, includes all required cereal packaging items (refer to criteria list), and has extensive, appealing material/information on all surfaces.
Very Good (LEVEL 3)

Packaging includes required common cereal packaging items (refer to criteria list), and has appealing material/information on all surfaces.
Good/Developing (LEVEL 2)

Packaging includes some required common cereal packaging items, and material/information on most surfaces.
Needs Improvement (LEVEL 1)

Packaging includes minimal information and minimal cereal packaging items. Some important advertising strategies are not evident.
Product Design

Excellent (LEVEL 4)

Product packaging skilfully shows the use of all elements listed as part of the criteria, using appropriate form, convention, and techniques. Extremely creative!
Very Good (LEVEL 3)

Product packaging shows the use of most elements listed as part of the criteria, using appropriate form, convention, and techniques. Nicely done!
Good/Developing (LEVEL 2)

Product packaging shows the use of some elements listed as part of the criteria. Good start.
Needs Improvement (LEVEL 1)

Product packaging shows the use of a couple of elements listed as part of the criteria. More work needed!
Commercial Content

Excellent (LEVEL 4)

Commercial is upbeat, informative and appeals to target audience. Endorsements and sponsors are actively included.
Very Good (LEVEL 3)

Commercial is upbeat, informative and appeals to one of the target audiences. Endorsements and sponsors are included. Creative and well-rehearsed.
Good/Developing (LEVEL 2)

Commercial is upbeat and may appeal to one of the target audiences, but it lacks information about the product. Endorsements and sponsors are not included.
Needs Improvement (LEVEL 1)

Commercial may appeal to one of the target audiences, but it lacks information about the product. Endorsements and sponsors are not included.



Keywords:
  • nutrition, propaganda, commercial, cereal



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