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iRubric: Commercials rubric
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Commercials
Students create a commercial for a new product
Rubric Code:
ZBBBW4
By
samorl
Ready to use
Public Rubric
Subject:
Vocational
Type:
Project
Grade Levels:
9-12
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Desktop Mode
Mobile Mode
Commercial
Poor
15 pts
Fair
20 pts
Good
25 pts
Script
Poor
Script does not identify a need, effective show bvenefits of product purchase, fails to ask for sale
Fair
Script follows most of the proper steps in writing, but falls short of promoting value in the product or does not ask for the sale.
Good
Script effectively follows all steps in persuasive writing; effectively shows features and benefits; effectively ask for the sale by showing viewer how to purchase.
Video
Poor
Video is uninspiring and uninteresting; use only one or two camera angles; is unfocused or poorly exposed
Fair
Video is mostly effective, but misses opportunities for close ups that would help sell the product
Good
Video is focused, properly exposed; utilizes a variety of angles that effectively show and sell the product; is stable
Audio
Poor
Audio is low, garbled, or overmodulated; improperly mic'd; not present.
Fair
Audio is clear, but quality would be better with different microphone selection.
Good
Audio is clear, properly mic'd; levels are properly set
Effects
Poor
No effects are present or created and used improperly.
Fair
Some effects are used, but could have been used to greater and more effective extent
Good
All effects are properly created, placed, and used to full effect to sell the product.
Keywords:
video, media, writing
Subjects:
Vocational
Types:
Project
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