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MAGAZINE ADVERTISEMENT
MAGAZINE ADVERTISEMENT
Students will create a magazine advertisement using persuasive details and emotional appeals, and effective adversiting techniques; complete with logo and word choice. Students also will provide a reflection, stating their advertisement analysis and how the product came to be. Advertisement should be for a product not normally advertised to teens. Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product.
Rubric Code:
ZAX28W
By
mrthompson
Ready to use
Public Rubric
Subject:
English
Type:
Assessment
Grade Levels:
9-12
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Magazine Advertisement
Not Yet Meeting Expectations
1 pts
Below Expectations
3 pts
Meets Expectations
4 pts
Exceeds Expectations
5 pts
WORD CHOICE
Not Yet Meeting Expectations
Information about the product is vague and lacks punch. The ad bores the reader.
Below Expectations
Information does not directly relate to product; is not completely unique, and could be much more persuasively strong. The ad is good but not great.
Meets Expectations
Information about the product relates directly to product and catches the reader's attention to persuade them to purchase the product.
The ad is interesting.
Exceeds Expectations
Slogan relates directly to product; unique, easily remembered; encourages the reader to purchase the product right away! The ad is exciting.
GRAPHIC FEATURE/ Images
Not Yet Meeting Expectations
Little variety; not unique; may be messy
Below Expectations
Graphic is not totally effective; may look as if it was done hurriedly
Meets Expectations
Effective use of a graphic feature (catches attention, but not right away)
Exceeds Expectations
Highly effective use of graphic feature to grab the reader's attention quickly and communicate the message effectively
Advertising Technique
Not Yet Meeting Expectations
Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present
Below Expectations
Product name is clear; some details missing; appeals to the appropriate target audience, emotional appeals are weak, advertising technique is vague or uninteresting
Meets Expectations
Product name is clear
and attractive; all important information present; appeals to the appropriate target audience, emotional appeals are present, advertising technique(s) is/are convincing
Exceeds Expectations
Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, advertising technique(s) is/are strong and enticing
OVERALL DESIGN
Not Yet Meeting Expectations
Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear. Colour? What Colour?
Below Expectations
Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product). Colour is not used to add to the ad.
Meets Expectations
Layout balanced with an adequate amount of white space; product description complete; illustrations clear. Colour is used well.
Exceeds Expectations
Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective. Colour is used very effectively.
Keywords:
magazine advertisement, adjectives
Subjects:
English
Types:
Project
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