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iRubric: "Hound of the Baskerville" Advertisement rubric

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"Hound of the Baskerville" Advertisement 
"Hound of the Baskervilles" Print, commercial, or radio advertisement
Rubric Code: Z9BA7C
Ready to use
Public Rubric
Subject: English  
Type: Assignment  
Grade Levels: 9-12

Powered by iRubric "Hound" Advertisement
  Poor

Nope- No good

5 pts

Fair

It's okay but could use some work.

10 pts

Good

Pretty good work; could use some minor tweaks but does the job well.

15 pts

Excellent

Wow. Put this on TV or in a magazine NOW!

20 pts

Final Scale

On a scale of 1-10, 1 being the worst and 10 being the best, how does this group score in the following areas?

(N/A)

Content

- Is it persuasive?
- Does it seem relevant to the intended audience (teens)?
- Is it about "Hound of the Baskervilles?"
- Are there contemporary or modern references?

Poor

This advertisement was not persuasive and did not contain detailed examples or descriptions.
Fair

This advertisement was somewhat persuasive and contained 1 detailed examples and descriptions.
Good

This advertisement was persuasive and contained 2 detailed examples an descriptions.
Excellent

This advertisement was very persuasive and included 3 or more detailed examples and descriptions.
Final Scale

Persuasiveness:
How effectively did they make other "teens" want to read/watch this story?


__________________
Word Choice

- Are the words/dialogue/catch-phrases used useful, creative, and relevant?
- Do the student(s) try to use new and interesting ways to communicate?

Poor

This ad was not worded creatively.
Fair

This ad was written with average sorts of words.
Good

This ad was written with some creative, descriptive and imaginative words.
Excellent

This ad was written with very creative, descriptive and imaginative words.
Final Scale

Creativity:
How creative was their project? More importantly, how did their creativity play a part in creating an effective advertisement?


__________________
Mechanics

- Are there any errors in the speech or written language? If so, do they make it difficult to understand the ad?
- Does everything make sense?

Poor

PRINT: There were numerous mistakes in grammar, spelling, and puctuation.

VISUAL: This did not make sense, had many errors in speech or visual/spoken grammar, and didn't work.
Fair

PRINT: There were 5-6 mistakes in grammar, spelling, and punctuation.

VISUAL: There were some issues with speech or visual/spoken grammar but it was possible to understand. It was basic and didn't have any advanced mechanics or style.
Good

PRINT: There were 3-4 mistakes in grammar, spelling, and punctuation.

VISUAL: Minimal errors, and ones that exist do not deter from understanding the advertisement.
Excellent

PRINT: There were 2 or less mistakes in grammar, spelling and punctuation.

VISUAL:Little to no errors in speech or visual/spoken grammar- Everything worked well together and nothing could be added to make it better.
Final Scale

Memorable:
How well will this advertisement stick in your head?



__________________
Creativity and Neatness

- Does it appear that the student group worked on this for at least 3 days?
- Does it show that they were participating and seem dedicated to completing this task?
- Does effort shine through in their final product?

Poor

This ad was not colorful and was messy. It shows little to no effort and things are just thrown together.
Fair

This ad had some color and was somewhat messy. It seems sloppy, at times, and could use more work- It adequately does the job to be on infomercials or gossip magazines/shows.
Good

This ad was pretty colorful and basically neat. Effort is evident. It could be in a standard magazine or during day-time television or radio.
Excellent

Wow! This ad was flashy and very neat. It shows LOTS of effort and must have taken lots of time to do. It could CLEARLY be in a top magazine or during evening television- Perhaps, the Super Bowl, even.
Final Scale

Final Notes for the Group? (optional)




Subjects:

Types:





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