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iRubric: Create and present a Television Ad. rubric

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Create and present a Television Ad. 
Create and present a Television Ad.
Write and present a 30-60 second ad script for Televison. Announcement must include an attention getter, name of the product, why auidience should buy it (argument), why they shouldn't buy another product (counter argument) and what you want your audience to do (call to action)-BUY THE PRODUCT!. May include music in background. Can use the power of your voice AND Visual aids (your product). You may use any persuasive technique that a television ad would have BUT this will be performed live in class.
Rubric Code: Z95B79
By jlowdederick
Ready to use
Public Rubric
Subject: Foreign Languages  
Type: Presentation  
Grade Levels: 9-12

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  Exceeds expectations

25 pts

Meets expectations

20 pts

Some expectations

15 pts

Below expectations

10 pts

Application of Language Knowledge

Present information in the form of a radio ad.
Exceeds expectations

Present an original and persuasive advertisement.
Meets expectations

Present a succesful advertisement.
Some expectations

Present some elements of a succesful advertisement.
Below expectations

Present an advertisement only in a limited way or copied an already existing ad.
All required elements included.

-attention getter
-product name
-argument
-counter argument
-call to action
Exceeds expectations

All necessary elements included - additional information given.
Meets expectations

All necessary elements included.
Some expectations

Some of necessary elements included.
Below expectations

Few necessary elements included.
Pronunciation, Intonation, clarity

Exceeds expectations

Always spoke with proper pronunciation, intonation, clarity, and loudness. Great vocal variety and visual technique used to persuade
Meets expectations

Often spoke with proper pronunciation, intonation, clarity, and loudness. Some vocal variety used. Some visual technique.
Some expectations

Sometimes spoke with proper pronunciation, intonation, clarity, and loudness. Hardly any vocal variety. Hardly any visual technique used.
Below expectations

Rarely spoke with proper pronunciation, intonation, clarity, and loudness. No vocal variety used. No visual technique used.
Review and practice

Exceeds expectations

Shows evidence of rehearsal, practice, and review.
Meets expectations

Often shows evidence of rehearsal, practice, and review.
Some expectations

Sometimes shows evidence of rehearsal, practice, and review.
Below expectations

Rarely shows evidence of rehearsal, practice, and review.



Keywords:
  • advertisement, commercial, writing, presentation, script, actors, product, persuasive,



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