iRubric: Persuasive Print Ad Rubric

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Persuasive Print Ad Rubric Persuasive Print Ad Rubric Rubric for assessing persuasion techniques in a print ad student's create. Rubric Code: Z94C9B By koubre Draft Public Rubric Subject: English Type: Project Grade Levels: 6-8

Persuasive Print Ad Enter rubric description
	Poor 1 pts	Fair 2 pts	Good 3 pts
Product Image What the product looks like.	Poor No attempt has been made to create a picture of the product on the ad; neither has name been included in the ad.	Fair There is only the name of the product but no attempt made to create a picture of the product.	Good Students have included - to the best of their ability - a picture of the product and the product name is also included.
Slogan Memorable phrase used in an ad campaign.	Poor There is no slogan for the product.	Fair There is a slogan, but no effort has been made to make it catchy and persuasive.	Good There is a slogan. It is both catchy and persuasive.
Bandwagon Bandwagon technique is used to appeal others in ad	Poor There no information that appeals to do what everyone else does.	Fair There is little information that appeals to do what everyone else does.	Good There is information that appeals to do what everyone else does.
Testimony Includes testimonies of others to get that person to buy a product.	Poor There are no testimonies used to appeal to consumers.	Fair The testimonies are not used effectively to appeal to consumers.	Good There are clearly two testimonyies used - and used effectively.