iRubric: Formal Persuasive Letter rubric

May provide a weak or unrealistic call to action that is related to the cause.
Provides an idea, with limited description, that is not persuasive.

Provides a debatably realistic or appropriate call to action that is related to the cause.
Provides simple ideas, with some description, to persuade the reader.

Provides an appropriate call to action that is related to the cause.
Provides clear ideas, with appropriate description, to persuade the reader

Provides a meaningful call to action that is responsive to the cause.
Provides a complex idea, with vivid description, to persuade the reader.

Contains many errors in conventions that interfere with reader's understanding and uses limited vocabulary.

Contains several errors in conventions and uses basic and predictable language.

Contains some errors in conventions but they do not interfere with reader's understanding. Provides some precise language.

Contains few, if any, errors in conventions. Provides precise and appropriate language.

No opening sentence.
No concluding sentence.

Basic opening that doesn't inspire my reader to continue reading.
Concluding sentence does not relate to the purpose of the letter.

Good opening sentence that makes my reader want to keep reading what I have to say.
Concluding sentence restates why I am writing the letter.

Great opening sentence that captures reader's attention and instills a desire to keep reading what I have to say.
Concluding sentence restates the purpose of the letter in a powerful, creative and interesting way.