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iRubric: Design a Cereal Box rubric
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Design a Cereal Box
Design a Cereal Box
Design a cereal box, using appropriate advertising techniques.
Rubric Code:
Z4CCC9
By
melissahurley
Ready to use
Public Rubric
Subject:
Vocational
Type:
Project
Grade Levels:
(none)
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Media Literacy
Level 1
(N/A)
Level 2
(N/A)
Level 3
(N/A)
Level 4
(N/A)
Knowledge
Level 1
Demonstrates limited knowledge and understanding of an advertisement
- product is not identified; ad elements are not visible.
Level 2
Demonstrates some knowledge and understanding an advertisement
- product is somewhat identified; many elements are missing.
Level 3
Demonstrates considerable knowledge and understanding of an advertisement
-product is clearly identified; some elements are missing.
Level 4
Demonstrates thorough knowledge and understanding of an advertisement
- product is clearly highly identified and illustrations, copy and logo are present.
Neatness
Level 1
Text is non-legible. Visible clutter in ad layout. Type errors are present.
Level 2
Text is difficult to read and understand. Text is not very legible.
Level 3
Text is neat and easy to read. Meets standards.
Level 4
Text is neat and legible. Student has taken extra care in his/her composition. Very well designed.
Creativity
Level 1
Student has used no illustrations, trademark or trade character his/her advertisment to attract customers attention to the product.Lack of effective use of color and white space.
Level 2
Student has used some color and illustrations in his/her advertisment to attract customers attention to the product.
Level 3
Student has used many colors illustrations in his/her advertisment to attract customers attention to the product. Very effective use of white space.
Level 4
Student has used several colors and images in his/her advertisment to attract customers' attention to the product. Extra attention to detail. Extra advertising techniques are used.
Subjects:
English
Vocational
Types:
Project
Assignment
Writing
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