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Create a New Breakfast Ceral Project 
Create a New Breakfast Ceral Project
In pairs, you will be creating a new breakfast cereal. Your challenge will be to create an innovative new cereal that will be successful in the American marketplace. You will have to research the cereal market, make a cereal brief and make a cereal box prototype.
Rubric Code: Z3BW56
By gordonrandc
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 6-8, 9-12

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  Components

0 pts

Level 1 (70-76%)

1 pts

Level 2 (77-84%%)

2 pts

Level 3 (85-92%)

3 pts

Level 4 (93-100%)

4 pts

Inquiry / Thinking Application

Components

1. Research the Cereal Market: Packaging Research & Consumer Trends Research
Level 1 (70-76%)

The student created an accurate ‘list’ of at least 5 things on a cereal box. The student at least partly described at least 2 food trends.
Level 2 (77-84%%)

The student created an accurate ‘list’ of at least 6 things on a cereal box. The student at least partly described at least 3 food trends.
Level 3 (85-92%)

The student created an accurate ‘list’ of at least 7 things on a cereal box. The student fully described at least 3 food trends.
Level 4 (93-100%)

The student created an accurate ‘list’ of at least 10 things on a cereal box. The student fully described at least 4 food trends.
Inquiry / Thinking Application

Components

1. Research the Cereal Market: Competitor Research
Level 1 (70-76%)

Only some of the columns of the table were filled in. Some of the information may not be accurate. At least 7 different cereals appear in the table.
Level 2 (77-84%%)

Most columns of the table were filled in with mostly accurate information. At least 11 different cereals appear in the table.
Level 3 (85-92%)

All columns of the table were filled in with mostly accurate information. At least 20 different cereals appear in the table.
Level 4 (93-100%)

All columns of the table were filled in accurately and thoroughly. At least 25 different cereals appear in the table.
Inquiry / Thinking Application

Components

2. Make a Creative Brief
Level 1 (70-76%)

Some sections of the creative brief may be missing. The descriptions within each section may not be thorough.
Level 2 (77-84%%)

All 6 sections were at least attempted. The description of the target market uses more than just 1 variable (example, age). The descriptions within each section may not be fully thorough.
Level 3 (85-92%)

All 6 sections were completed. The description of the target market uses more than just 1 variable (example, age). The student has picked a reasonable ‘key benefit’. The ‘big idea’ is well thought out and creative. The descriptions within each section are thorough.
Level 4 (93-100%)

All 6 sections were completed. The description of the target market uses more than just 2 variables (example, age). The student has picked very good ‘key benefit’. The ‘big idea’ is very well thought out and very creative. The descriptions within each section are very thorough.
COMM.

Components

2. Make a Creative Brief
Level 1 (70-76%)

The creative brief is not written well. A designer would not necessarily understand what kind of design to create.
Level 2 (77-84%%)

The creative brief is written with some mistakes. A designer could still understand most of the writing.
Level 3 (85-92%)

The creative brief is written well, such that a designer could easily understand what kind of design to create.
Level 4 (93-100%)

The creative brief is written well, such that a designer could easily understand what kind of design to create.
APPLICATION

Components

3. Make the Cereal Box Prototype
Level 1 (70-76%)

At least 2 sides were designed, printed and pasted on box. The designs were mostly finished with only a handful of missing or incomplete elements.
Level 2 (77-84%%)

At least 4 sides were designed, printed and pasted on box. The designs were mostly finished with only a handful of missing or incomplete elements.
Level 3 (85-92%)

All 6 sides were designed, printed and pasted on box. The designs were mostly finished with few missing or incomplete elements.
Level 4 (93-100%)

All 6 sides were designed, printed and pasted on box. The designs were completely finished.
COMM.

Components

3. Make the Cereal Box Prototype
Level 1 (70-76%)

The cereal box was not creatively designed. Little effort and attention to detail is evident.
Level 2 (77-84%%)

The cereal box was designed with some creativity. Some effort and attention to detail is evident.
Level 3 (85-92%)

The cereal box was creatively designed. Substantial effort and attention to detail is evident.
Level 4 (93-100%)

The cereal box was creatively designed. Substantial effort and attention to detail is evident.
APPLICATION

Components

4. Time / Effort
Level 1 (70-76%)

Class time was not used wisely and students put on no additional time / effort at home.
Level 2 (77-84%%)

Class time was not always used wisely, but students did some additional work at home
Level 3 (85-92%)

Class time was used wisely. Students could have put in more time and effort at home.
Level 4 (93-100%)

Class time was used wisely. Much time and effort went into the planning and design. It was clear the students worked at home as well as school.
APPLICATION

Components

5. Creativity
Level 1 (70-76%)

Students have not made attempt to meet the requirements of this project assignment.
Level 2 (77-84%%)

There is little evidence of creativity, but the students have done the assignment.
Level 3 (85-92%)

Student personality comes through in parts of the project assignment.
Level 4 (93-100%)

Students have applied techniques in a way that is totally his / her own. The student personality voice comes through.



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