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iRubric: ADVERTISEMENT rubric
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Students will create a magazine advertisement using persuasive details and vivid adjectives. Advertisement should be for an original product (in other words, don't draw an ad for the latest Nike style...). Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product.
Rubric Code:
Z37BXB
By
jathomas1
Ready to use
Public Rubric
Subject:
Business
Type:
Assignment
Grade Levels:
(none)
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Not Yet Meeting Expectations
2 pts
Below Expectations
4 pts
Meets Expectations
6 pts
Exceeds Expectations
8 pts
HOOK (Catchy phrase, image)
Not Yet Meeting Expectations
No hook or hook is vague and uninteresting
Below Expectations
Hook does not directly relate to product; hook is not completely unique
Meets Expectations
Hook relates directly to product and catches the reader's attention
Exceeds Expectations
Hook relates directly to product; eyecatching, unique, easily remembered; incites reader to purchase the product right away!
IMPORTANT INFORMATION
Not Yet Meeting Expectations
Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience
Below Expectations
Product name is clear; some details missing; appeals to the appropriate target audience
Meets Expectations
Product name is clear
and attractive; all important information present; appeals to the appropriate target audience
Exceeds Expectations
Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident
OVERALL DESIGN
Not Yet Meeting Expectations
Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear
Below Expectations
Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)
Meets Expectations
Layout balanced with an adequate amount of white space; product description complete; illustrations clear
Exceeds Expectations
Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective
Keywords:
magazine advertisement, adjectives
Subjects:
Business
English
Types:
Project
Assignment
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