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iRubric: Persuasive Business Letter rubric

iRubric: Persuasive Business Letter rubric

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Persuasive Business Letter 
Persuasive Business Letter
Rubric Code: Z2X9XA6
By chayes120
Ready to use
Public Rubric
Subject: Social Sciences  
Type: Assessment  
Grade Levels: 6-8, 9-12

Powered by iRubric Persuasive Business Letter
  Advanced

(N/A)

Proficient

(N/A)

Basic

(N/A)

Letter Format

Advanced

Complies with all the requirements of a standard block-form business letter.


5
Proficient

Complies with almost all the requirements of a a standard block-form business letter. (Minor error)


4
Basic

Complies with some requirements of a standard block-form business letter. (Several errors or major error)
Purpose/Intro

Advanced

Letter begins with a skillfully crafted introduction and a strong statement of purpose/thesis. Strongly and clearly states a personal opinion. Clearly identifies the issue.

10-9
Proficient

Letter begins with an introduction and a general statement of purpose.
Clearly states a personal opinion.
Some references to the issue.


8-7
Basic

Letter may begin with an introduction or general statement of purpose (either may be weak or missing). Personal opinion is
not clearly stated. Little or no
references to the issue.
Content

Advanced

Writer skillfully states their opinion about proposals, with persuasive and convincing rationales (evidence) for each.
Three or more excellent points are
made with good support. It is evident
the writer put much thought and research into this assignment.


10-9
Proficient

Writer clearly states their opinion (with clear rationale) on 3 proposals. One or two additional proposals are also suggested.
Three or more points are made with
support, but the arguments are
somewhat weak in places. The writer
doesn’t persuade completely.


8-7
Basic

Writer states their opinion on all of the proposals, but does not provide convincing or reasonable rationales. May be missing an additional proposal. Two points made;shows some preparation, but weak arguments.
Conclusion

Advanced

Summarizes personal
opinion in a strong
concluding statement.


10-9
Proficient

Summarizes personal
opinion in a concluding
statement.


8-7
Basic

Concluding statement
is a weak summary
of personal opinion.
Conventions/Grammar

Advanced

Author makes no errors in grammar, spelling or conventions that distract the reader from the content. Sentences are well-constructed with varied structure.

5
Proficient

Author makes almost no errors in grammar, spelling, or conventions. Most sentences are well-constructed and there is some varied sentence structure.

4
Basic

Author makes several errors in grammar, spelling, or conventions. Some sentences may be choppy or rambling. Little variety of style or length.
Tone/Word Choice

Advanced

Tone of letter is consistently very formal. Many precise and vivid words enhance ideas and confidently persuade.

5
Proficient

Tone of letter is generally formal. Some precise words used to present ideas and persuade.


4
Basic

Tone of the letter is sometimes formal. Words are correct, but not precise, vivid, or convincing.






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