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Commercial 1
Commercial 1
Student will produce a commercial that is 45 sec to 1 minute in length given a list of acceptable choices.
Rubric Code:
Z24CCB
By
s2harmon
Ready to use
Public Rubric
Subject:
Communication
Type:
Project
Grade Levels:
9-12
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Mobile Mode
Commercial
Award Winning
4 pts
Award Nominated
3 pts
In the Audience
2 pts
Waiting in Line
1 pts
Preproduction
Award Winning
Treatment & script are very detailed, followed and revisions noted.
Award Nominated
Treatment & script are weak in 1 or 2 areas
In the Audience
A few areas planned, but more effort should have been put into the treatment & script
Waiting in Line
Hardly any effort in planning
Video Technique
Award Winning
Footage steady and in focus;no headroom or allignment errors; shots used are very creative. Shots have high technical quality.
Award Nominated
1 or 2 errors that could not be removed in editing; some visual impact
In the Audience
Some parts are difficult to watch because basic camera skills are weak; visuals are not original
Waiting in Line
Errors make viewing difficult; no visual impact
Continuity
Award Winning
Fantastic match points in action
Award Nominated
Action doesn't flow perfectly, but isn't very distracting
In the Audience
Action is choppy and not continuous. This distracts from the video.
Waiting in Line
Minimal effort to demonstrate continuity
Time
Award Winning
Exactly 45 sec -1 minute long.
Award Nominated
>:45 to <1:02
In the Audience
>:42 to <1:04
Waiting in Line
>:40 to <1:06
Shots
Award Winning
19 or more
Award Nominated
15-18
In the Audience
11-14
Waiting in Line
10 or less
Deadline
Award Winning
Award Nominated
Finished and on master tape by the end of class on Friday, October 24, 2008.
In the Audience
Finished, but not on master tape by the end of class on Friday, October 24, 2008.
Waiting in Line
Video not finished by the end of class on Friday, October 24, 2008.
Keywords:
Video Production, commercial, ads, spot
Subjects:
Communication
Types:
Project
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