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iRubric: Online Marketing Plan Rubric

iRubric: Online Marketing Plan Rubric

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Online Marketing Plan Rubric 
Online Marketing Plan Rubric
Rubric Code: Z24684X
By RegieAmores
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: Undergraduate, Graduate

Powered by iRubric Marketing Plan Rubric
  Does not meet Expectations

(N/A)

Meets Expectations

(N/A)

Exceeds Expectations

(N/A)

Product / Service knowledge

10%
Does not meet Expectations

Did not demonstrate knowledge of the product or service. Unclear product/service description and no mention of the product position or unique selling proposition.
Meets Expectations

Demonstrated some knowledge of the product or service. Provided some description of the product/service and some discussion on the product position or unique selling proposition.
Exceeds Expectations

Demonstrated a clear knowledge of the product or service. Provided a clear product/service description and articulated the product position or unique selling proposition clearly.
Situational Analysis

20%
Does not meet Expectations

Does not include any relevant market and environmental trends. Does not identify direct or major competitors.
Meets Expectations

Identified relevant market and environmental trends, but DID NOT analyze. Identified some direct and indirect competitors but DID not conduct competitive analysis.
Exceeds Expectations

Identified relevant market trends and analyzed the implications of market and environmental trends on the product. Identified ALL major direct and indirect competitors as well as conducted a thorough competitive analysis
E-Marketing Strategic Planning

20%
Does not meet Expectations

Marketing opportunity analysis, demand and supply analysis and segment analysis use inappropriate variables.
Meets Expectations

Marketing opportunity analysis, demand and supply analysis and segment analysis does not use the most meaningful variables.
Exceeds Expectations

Marketing opportunity analysis, demand and supply analysis and segment analysis based on meaningful variable.
Objectives

10%
Does not meet Expectations

The objective are not feasible and measurable.
Meets Expectations

The objective are feasible but not measurable
Exceeds Expectations

The objective are feasible and measurable.
Implementation Plan

20%
Does not meet Expectations

Plan contains only contains two of the 4P's of marketing as applied to the product. 4P's strategies are not feasible and inconsistent with analysis.
Meets Expectations

Presentation contains three of the 4P's of marketing as applied to the product. 4P's strategies are feasible and consistent, but are not supported by the market analysis.
Exceeds Expectations

Presentation contains all the 4P's of marketing as applied to the product. 4P's strategies are feasible and consistent. Fully supported with analysis of the market.
Budget & Evaluation Plan

10%
Does not meet Expectations

Forecast revenue and cost to reach goals are not feasible and inconsistent with marketing strategies. Inappropriate performance metric.
Meets Expectations

Forecast revenue and cost to reach goal are feasible and consistent, but are not supported by the marketing strategies.Slightly appropriate performance metric.
Exceeds Expectations

Forecast revenue and cost to reach goal are feasible and consistent. Fully supported with marketing strategies and appropriate performance metric
Explores & develops creative ideas

10%
Does not meet Expectations

Did not explore or offer any creative ideas.
Meets Expectations

Explored some creative ideas and developed some new strategies to support the ideas.
Exceeds Expectations

Explored and expanded on the creative idea and developed strategies to make the ideas work.



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  • Online Marketing Plan

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