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iRubric: Business Card rubric

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Business Card Business Card & Letterhead Assessment Rubric for Business Card Rubric Code: Z246252 By sgoettl Ready to use Public Rubric Subject: Communication Type: Project Grade Levels: 9-12

ASSIGNMENT CRITERIA
	Excellent / Proficient 3.8-4 (N/A)	Good. Fairly Proficient 3-3.5 (N/A)	Average/Fair 2 (N/A)	Below Average Needs more work 1 (N/A)
CRAP	Excellent / Proficient Contrast, Repetition, Alignment & Proximity concepts are used exceptionally well.	Good. Fairly Proficient Most of Contrast, Repetition, Alignment & Proximity concepts are used well.	Average/Fair Some of Contrast, Repetition, Alignment & Proximity concepts are used with moderate assistance.	Below Average Needs more work Only one or two of Contrast, Repetition, Alignment & Proximity concepts are used with major assistance.
Overall Attractiveness	Excellent / Proficient The business card has an exceptionally attractive formatting and an eye-appealing overall design.	Good. Fairly Proficient The business card has an attractive formatting and a generally eye-appealing overall design.	Average/Fair With some more work, this will be a great business card.	Below Average Needs more work The business card lacks attractive formatting and a generally eye-appealing overall design.
Creativity	Excellent / Proficient Several of the graphic mages / text elements used in the Project reflect an exceptional degree of student creativity in their assignment.	Good. Fairly Proficient One or two of the graphic mages / text elements used in the Project reflect student creativity in their assignment.	Average/Fair Project were made or customized by the student, but the ideas were typical rather than creative.	Below Average Needs more work The student did not really make or customize any of the items in the Project. Elements were too basic.
Originality of design	Excellent / Proficient The artwork is original and unique in design.	Good. Fairly Proficient The artwork shows some originality and uniqueness.	Average/Fair The artwork shows little originality.	Below Average Needs more work The artwork is copied or shows no originality.