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iRubric: PSA Video Rubric

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PSA Video Rubric 
Rubric Code: YXWC769
Ready to use
Public Rubric
Subject: Communication  
Type: Project  
Grade Levels: 9-12

Powered by iRubric PSA Movie Project
 

1 pts


2 pts


3 pts


4 pts

Overall Impression

1

There are many problems with the video that detract from its effectiveness. PSA is less than 30 secs or longer than 120.
2

There are some problems but overall the video communicates the issue. PSA is less than 45 secs or longer than 120.
3

Any problems are so minimal that they don't distract from the effectiveness of the message. PSA is between 45-60 secs.
4

Video is well edited, engaging, and effective. PSA is between 60-120 secs.
Content

1

The PSA is not accurate and does little to address the issues of the topic.
2

The PSA contains accurate content, but it does not address the topic adequately.
3

Original and accurate PSA, but fails to hold the interest of the audience.
4

Original, accurate, and interesting PSA that adequately addresses the issue.
Organization

1

Video is a series of unrelated clips; may be silly or project not taken seriously.
2

Students take project seriously but information may be organized in a way that makes the PSA difficult to understand.
3

Material is well organized. Some photos/clips may be loosely related to topic.
4

Material is well organized and all clips make sense with the topic.
Pictures/video

1

Pictures/ video are blurry and detract from the PSA. OR too few pictures/videos to send the appropriate message.
2

Pictures/video are clear but do not have much to do with the topic of the PSA
3

Pictures and video are well suited to the topic. Some may be slightly blurry or out of focus but most are clear and easily visible.
4

Pictures and video are well suited to the topic. All are clear and easily visible.
title, credits and word placement

1

Student uses these features minimally or not at all.
2

Titles, credits, or other word placements do not relate to the images.
3

Titles, credits, or other word placements add some meaning to the images.
4

Titles, credits, or other word placements add meaning to the images.
Transitions

1

Student has used no transitions or photo/ video effects.
2

Student has used photo/video effects, but they do not enhance the overall quality of the PSA. Transitions may be used but not consistently.
3

Student uses photo and/or video effects and transitions, but 1 or 2 detract from the message of the PSA.
4

Student uses photo and/or video effects and transitions consistently.
Script

1

Script is missing OR is unorganized and confusing; does not follow format.
2

Script is poorly organized and is missing required elements.
3

Script is organized; some required elements may be missing.
4

Script is clear, concise, and well organized; it follows all requirements.



Keywords:
  • PSA technology







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