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Food Truck Food Truck You and your partner are to assume the role of new owners of a food truck. The food truck industry is a growing field in the hospitality and tourism industry. To start your own company you must complete the following: Design the Truck, Select the Food and prices, Select the City, Create an opening event to promote your food truck, other activities/promotions would you do to attract a crowd, Select the Times, Create Marketing Material, and Publicity. Rubric Code: YX858A7 By AK007270 Ready to use Public Rubric Subject: Vocational Type: Project Grade Levels: 9-12

Food Truck
	Poor (N/A)	Fair (N/A)	Good (N/A)	Excellent (N/A)
Design the Truck	Poor Restaurant name doesn't fit the theme of the truck. It is not displayed well on the truck visible by 1 angle. The truck design is not neat or very attractive to the customer.	Fair Restaurant name some what fits the theme of the truck. It is displayed well on the truck visible from 2 angles . The truck design is not neat or very attractive to the customer.	Good Restaurant name fits the theme of the truck. It is displayed in several locations to be visible from different angles of the truck. The truck design is in a way that is somewhat neat and attractive to the customer.	Excellent Restaurant name fits the theme of the truck. It is displayed in several locations to be visible from different angles of the truck. The truck design is displayed neatly and in a way that is attractive to the customer. The name and truck shows creativity.
Menu	Poor Menu has no selections or prices. No pictures of food shown. No daily specials or specialties.	Fair Menu has fewer than 2 selections or more than 2 sections that are not labeled correctly. Food is not labeled correctly with prices. Prices and menu does not reflect current market. No daily specials or specialties. Have a few pictures to show food items.	Good Menu has 3 selections that are clearly labeled correctly. 3 sections of food labeled with prices and pictures. Some prices and menu reflect current market. No daily specials and has a specialty. Have a some pictures to show food items.	Excellent Menu has 4 or more selections that are clearly labeled. 5 or more food sections labeled with prices. All prices and menu reflect current market. Menu design is creative and attractive. Has a list of daily specials and has a specialty. Menu shows creativity with pictures that represent the food items.
City Research	Poor No information about the city was included: population, current events, why you chose the city, what time frame you will be open, and location(s) of the truck.	Fair A few of the information about the city was included: population, current events, why you chose the city, what time frame you will be open, and location(s) of the truck.	Good Some of the information was included about the city was included: population, current events, why you chose the city, what time frame you will be open, and location(s) of the truck.	Excellent Well developed plan and city research. All items are included. Displays excellent descriptions for each section.
Marketing Material	Poor Marketing material doesn't fit the theme of the truck. The material design is not neat or very attractive to the customer.	Fair Marketing material some what fits the theme of the truck. The material design is not neat or very attractive to the customer. Opening event does not reflect target market.	Good Marketing material fits the theme of the truck. The material design is in a way that is somewhat neat and attractive to the customer. Opening event does reflect the target market.	Excellent Marketing material fits the theme of the truck. The material design is displayed neatly and in a way that is attractive to the customer. The marketing material and opening event shows creativity.
Publicity	Poor News Crew interview answers were not conducted or unprofessional.	Fair News Crew interview answers were conducted. Lacked professionalism and seemed unprepared.	Good News Crew interview answers were conducted. Students were professional and met standards.	Excellent News Crew interview was full of energy. Menu and conversations are grammatically sound. Displays professionalism and promoted their truck well.
Creativity/Effort	Poor No evidence of effort put forth by the student. Menu and restaurant is not organized, colorful, or creative.	Fair Some evidence of effort, but menu and restaurant is not creative.	Good Some evidence of effort. Menu and restaurant is somewhat colorful, organized, and creative.	Excellent Clear evidence of effort put forth by the student. Menu and restaurant is organized, colorful, and very creative.

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Food truck and restaurant

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