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iRubric: COMMERCIAL - IMOVIE Project rubric

iRubric: COMMERCIAL - IMOVIE Project rubric

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COMMERCIAL - IMOVIE Project 
Students will use IMOVIE to produce a commercial for one of the elective courses offered at W.M.S.
Rubric Code: YX82B23
Ready to use
Public Rubric
Subject: Communication  
Type: Project  
Grade Levels: 6-8

Powered by iRubric IMOVIE PROJECT
Expectations for the completion of a commercial
  Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Content

Poor

Content and/or images do not apply to the overall project and is presented in a manner which the audience cannot follow. The commercial's message is basically lost or vaguely recognizable.
Fair

Content and images lack relevance and tends to jump around making it very difficult to follow. At some points the commercial's message is evident, but at other times...the message is not understandable.
Good

Most content and images are relevant and presented in a logical order which makes it easily understandable. The commercial's message is mostly clear to the audience.
Excellent

All content and images are relevant and presented in a logical order which makes it easily understandable. The commercial's message is VERY CLEAR to the audience.
Class time

Poor

Student does not use class time whatsoever. He or she also distracts peers in his or her general area making it difficult for them to work as well.
Fair

Student spends a great deal of class wasting time. He or she does not stay on task and requires constant prompting from the teacher.
Good

Student stays on task for the most part. He or she may need prompting once or twice per period however is able to make some use of his or her time.
Excellent

Student makes excellent use of class time, asks questions and stays on task during the allotted work time.
Use of IMOVIE

Poor

IMOVIE cannot be followed. The project is put together so poorly, the audience cannot understand what the creator was trying to convey. The movie used the time allotted for this project wisely.
Fair

IMOVIE is not used very well. Transitions and editing make the video very hard to understand or follow. The movie is within the correct time limits.
Good

IMOVIE is used correctly. Students are able to create a basic production. The audience is able to follow along and understand the movie with little trouble. The movie is within the correct time limits.
Excellent

IMOVIE is used correctly and effectively. Students are able to clip video and use proper effects so as to not take away from the information conveyed. The movie used the time allotted for this project wisely.
Sound and Presentation

Poor

Sound and presentation of cinematography was not clear.
Fair

Sound and presentation of cinematography is clear for half the movie. There were some use of transitions
Good

Sound and presentation of cinematography is clear for more than half the movie. There were good use of transitions.
Excellent

Sound and presentation of cinematography is clear for the entire movie. There were unique transitions that made the movie exciting.
Filming

Poor

Poor quality - segments are shaky and sometime difficult to see.
Fair

Average quality - most segments are in focus, but some of the clips do not apply to the subject being presented.
Good

Good quality - all segments are in focus, and most clips apply to the subject being presented.
Excellent

Excellent quality - all segments are in focus, and all of the clips apply to the subject being presented.



Keywords:
  • Communications







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