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iRubric: Cosmetology Business Plan - Final Project Rubric

iRubric: Cosmetology Business Plan - Final Project Rubric

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Cosmetology Business Plan - Final Project Rubric 
Esthetics Business Plan - Final Project Rubric
Students develop a business plan for a retail or service business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everything, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc. ALL SHOULD HAVE-- Code of Ethics, Resume, Cover Page, Floor Plan, Brochure, Business Card.
Rubric Code: YX82732
By msdcosmo
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12, Undergraduate

Powered by iRubric Business Plan Project
  Excellent

100 pts

Good

75 pts

Fair

50 pts

Poor

25 pts

Title Page & Table of Contents
100 pts

Complete with Logo and business address, phone, email and web adress. A Table of Contents should be included with all categories and page numbers.
Excellent

Meets or Exceeds Highest Expectations,
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content.
Poor

Does not meed expectations
Missed Title Page or Table of Contents.
Executive Summary
100 pts

Explain highlights of your business plan. You must convince the reader that your business is sound and has opportunity for success.
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Company Overview
100 pts

Basic Description of Business or Service, the Legal Ownership structure, Location and Facilities. Your Financial Information will go in this section.
Company Mission, Company Motto, Business History, Services, Prices
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Marketing Analysis
100 pts

Identify Market Segments, Customer and Competitor Analysis. Identify risks if any by your location
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Marketing Plan
100 pts

Sales Strategy, Advertising, promotion, and public relations plans and one sample ad.
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Organization and Managemen
100 pts

Organizational Structure (Organization chart), staffing, and brief job descriptions.
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Creativity/Appendix
100 pts

Keep the people interested in the business plan. Completed a business card for business, Brochure, Code of Ethics, Resume, Cover Page, Floor Plan, and everything in the Table of Contents
Excellent

Meets or Exceeds Highest Expectations
Completed a business card for business, Brochure, Code of Ethics, Resume, Cover Page, Floor Plan
Good

Above
Completed business plan.
Fair

Meets Expectations
met most requirements of business plan.
Poor

Does not meet expectations
Didn't complete business plan.
Vision / Mission
50 pts

Mission statement for salon and vision for future salon
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Product Service Strategy
50 pts

List of Products and Services offered that make your salon/spa unique and competitive
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.



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  • Massage Business Plan

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