iRubric: Public Service Announcement rubric

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Public Service Announcement Public Service Announcement Design and create a 30-second public service announcement for the SVCS eLearning Website. Your spot should feature a digital citizenship issue. See list here: http://goo.gl/CBPY6y Design a PSA that will convey the spirit of the public awareness program. Your spot must include a voiceover to accompany images. Be sure to select/cite all images (http://goo.gl/D7sgL3). Presentation must be a 30 second video edited in iMovie. Rubric Code: YX47474 By msellers Ready to use Public Rubric Subject: Communication Type: Project Grade Levels: 9-12

Public Service Announcement
	Unsatisfactory 10 pts	Fair 20 pts	Good 30 pts	Excellent 40 pts
Length/Presentation	Unsatisfactory Video clip is less than 30 seconds. Audio does not connect to video. Shots do not display continuity. Student does not submit video by deadline.	Fair Video clip is more than 30 seconds. Shots display limited continuity. Student's video presentation is inaccurate or incomplete.	Good Video clip is thirty seconds or longer, some continuity is demonstrated. Student's video presentation is adequate.	Excellent Video clip is at thirty seconds and project demonstrates mastery of continuity, audio perfectly matches video. Student's video presentation is exceptional.
Information within PSA	Unsatisfactory A great deal of information is unclear, inaccurate, or irrelevant to the assigned topic. Major facts are missing.	Fair Information is frequently unclear, inaccurate, or irrelevant to the assigned topic. Important details are missing.	Good Information is occasionally unclear, inaccurate, or irrelevant to the assigned topic. A few details are missing.	Excellent Information is clear, accurate, and relevant to the assigned topic. The topic is fully covered.
Clarity	Unsatisfactory Most or all of the video is messy or incomplete. Major spelling and grammar mistakes.	Fair Some of the video is messy or icomplete. Frequent spelling and grammar mistakes.	Good Only one clip of video is messy or incomplete. Spelling and grammar mistakes are rare.	Excellent Video is neatly finished. No spelling and grammar mistakes.
Voiceover/Music	Unsatisfactory Voiceover and music are missing.	Fair Voiceover and music are inappropriate to the public service announcement.	Good Voiceover and music are mostly appropriate to the public service announcement.	Excellent Voiceover and music are present and appropriate and have an impact on the emotional appeal of the public service announcement.