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iRubric: Marketing Plan Rubric

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Marketing Plan Rubric Marketing Plan Rubric Rubric Code: YX2A954 By misterpalmer Ready to use Public Rubric Subject: Business Type: Assessment Grade Levels: 9-12

Marketing Plan Rubric
	Does not meet Expectations 1 pts	Meets Expectations 3 pts	Exceeds Expectations 4 pts
Product / Service knowledge	Does not meet Expectations Did not demonstrate knowledge of the product or service. Unclear product/service description and no mention of the product position or unique selling proposition.	Meets Expectations Demonstrated some knowledge of the product or service. Provided some description of the product/service and some discussion on the product position or unique selling proposition.	Exceeds Expectations Demonstrated a clear knowledge of the product or service. Provided a clear product/service description and articulated the product position or unique selling proposition clearly.
Market and Environment Analysis	Does not meet Expectations Does not include any relevant market and environmental trends	Meets Expectations Identified relevant market and environmental trends, but DID NOT analyze.	Exceeds Expectations Identified relevant market trends and analyzed the implications of market and environmental trends on the product.
Competitor Analysis	Does not meet Expectations Does not identify direct or major competitors.	Meets Expectations Identified some direct and indirect competitors but DID not conduct competitive analysis.	Exceeds Expectations Identified ALL major direct and indirect competitors as well as conducted a thorough competitive analysis
4Ps of Marketing	Does not meet Expectations Plan contains only contains two of the 4P's of marketing as applied to the product.	Meets Expectations Presentation contains three of the 4P's of marketing as applied to the product.	Exceeds Expectations Presentation contains all the 4P's of marketing as applied to the product.
Consistency of the 4P's strategies	Does not meet Expectations 4P's strategies are not feasible and inconsistent with analysis.	Meets Expectations 4P's strategies are feasible and consistent, but are not supported by the market analysis.	Exceeds Expectations 4P's strategies are feasible and consistent. Fully supported with analysis of the market.
Explores & develops creative ideas	Does not meet Expectations Did not explore or offer any creative ideas.	Meets Expectations Explored some creative ideas and developed some new strategies to support the ideas.	Exceeds Expectations Explored and expanded on the creative idea and developed strategies to make the ideas work.