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iRubric: DES324 Intermediate Illustrator rubric

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DES324 Intermediate Illustrator DES324 Intermediate Illustrator Week 4: Final Project – Water Bottle Label Wrap Around (180 pts) Rubric Code: YCW4C3 By aprilbiss Ready to use Public Rubric Subject: Arts and Design Type: Assessment Grade Levels: Undergraduate

Guidelines • Create a water bottle label using the template given (flat) • Must contain: Name, Logo, UPC Code, Descriptive Text of the product • Map final label and cap thread to the water bottle provided • Final File Submitted as a PDF
	Excellent 36 pts	Satisfactory 27 pts	Improvement Needed 18 pts	Unsatisfactory 9 pts	Incomplete 0 pts
Guidelines 36 pts	Excellent Met all guidelines	Satisfactory Met most guidelines	Improvement Needed Met some guidelines	Unsatisfactory Met few guidelines	Incomplete Did not complete.
Water Bottle Logo Logo successfully portrays the five principles of an effective logo design: Simple, Memorable, Timeless, Versatile and Appropriate for the overall brand.
	Excellent 36 pts	Satisfactory 27 pts	Improvement Needed 18 pts	Unsatisfactory 9 pts	Incomplete 0 pts
Water Bottle Logo 36 pts	Excellent Logo successfully portrays the five principles of an effective logo design: Simple, Memorable, Timeless, Versatile and Appropriate for the overall brand.	Satisfactory Logo portrays most of the five principles of an Logo successfully portrays the five principles of an effective logo design: Simple, Memorable, Timeless, Versatile and Appropriate for the overall brand.	Improvement Needed Logo portrays some of the five principles of an Logo successfully portrays the five principles of an effective logo design: Simple, Memorable, Timeless, Versatile and Appropriate for the overall brand.	Unsatisfactory Logo successfully portrays few of the five principles of an effective logo design: Simple, Memorable, Timeless, Versatile and Appropriate for the overall brand.	Incomplete Did not complete.
Water Bottle Label Design Water bottle label design effectively shows the brand name (logo) as the central element. All other elements are properly placed in successful hierarchal order (tagline, descriptive text, etc).
	Excellent 36 pts	Satisfactory 27 pts	Improvement Needed 18 pts	Unsatisfactory 9 pts	Incomplete 0 pts
Water Bottle Label Design 36 pts	Excellent Water bottle label design effectively shows the brand name (logo) as the central element. All other elements are properly placed in successful hierarchal order (tagline, descriptive text, etc).	Satisfactory Water bottle label design needs slight adjustments in order to show the brand name (logo) as the central element. All other elements are placed successfully, however slight adjustments can be made to properly set the hierarchal order (tagline, descriptive text, etc).	Improvement Needed Water bottle label design needs major adjustments in order to show the brand name (logo) as the central element. All other elements on label need major adjustments to properly set the hierarchal order (tagline, descriptive text, etc).	Unsatisfactory Water bottle label design fails to effectively show the brand name (logo) as the central element. All other elements fail to be properly placed in successful hierarchal order (tagline, descriptive text, etc).	Incomplete Did not complete.
3D Mapping Proper technique is applied to the water bottle flat label and bottle thread in regards to converting them into Symbols before placing them properly onto the 3D bottle provided. Label is correctly mapped onto 3D bottle.
	Excellent 36 pts	Satisfactory 27 pts	Improvement Needed 18 pts	Unsatisfactory 9 pts	Incomplete 0 pts
3D Mapping 36 pts	Excellent Proper technique is applied to the water bottle flat label and bottle thread in regards to converting them into Symbols before placing them properly onto the 3D bottle provided. Label is correctly mapped onto 3D bottle.	Satisfactory Proper technique is applied to the water bottle flat label and bottle thread in regards to converting them into Symbols before placing them properly onto the 3D bottle provided. Label needs slight adjustments in order to be correctly mapped onto 3D bottle.	Improvement Needed Proper technique has not been applied to the water bottle flat label and bottle thread in regards to converting them into Symbols before placing them properly onto the 3D bottle provided. Label needs major adjustments in order to be correctly mapped onto 3D bottle.	Unsatisfactory Proper technique has not been applied to the water bottle flat label and bottle thread in regards to converting them into Symbols before placing them properly onto the 3D bottle provided. Label is not correctly mapped onto 3D bottle.	Incomplete Did not complete.
Presentation Final presentation of the 3D Water Bottle is successful – the logo and other elements on the label are readable on the actual bottle.
	Excellent 36 pts	Satisfactory 27 pts	Improvement Needed 18 pts	Unsatisfactory 9 pts	Incomplete 0 pts
Presentation 36 pts	Excellent Final presentation of the 3D Water Bottle is successful – the logo and other elements on the label are readable on the actual bottle.	Satisfactory Final presentation of the 3D Water Bottle is satisfactory – the logo and other elements on the label are slightly hard to read on the actual bottle.	Improvement Needed Final presentation of the 3D Water Bottle needs improvements in order for the logo and other elements on the label to be readable on the actual bottle.	Unsatisfactory Final presentation of the 3D Water Bottle fails to show the elements needed. The logo and other elements on the label are illegible on the actual bottle.	Incomplete Did not complete.

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graphic design

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Arts and Design

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