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iRubric: Extraordinary Movie Poster rubric

iRubric: Extraordinary Movie Poster rubric

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Extraordinary Movie Poster 
Rubric Code: YBABX2
By dcolbyallen
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Assessment  
Grade Levels: 9-12

Powered by iRubric Extraordinary Movie Poster
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  Excellent

20 pts

Good

15 pts

Fair

10 pts

Poor

5 pts

Engagement

Evidence of class participation and a willingness to experiment and take risks.
Excellent

Student regularly
participates and is
always focused and
prepared for class.
Student is self motivated
and never needs to be
reminded to stay on
task.
Good

Student
participates in class, and is usually focused and
prepared for class.
Student works hard
and meets all
required deadlines.
Fair

Student rarely
participates and is
not always focused.
Student often has
his/her phone out,
needs reminders to
stay on task, and
leaves work until
the last minute.
Poor

Student never
participates in class
discussions and
usually has his/her
phone out or is
easily distracted or
unprepared for
class.
Invention

Solve problems and think creatively as an artist.
Excellent

Student’s work
shows evidence of
inventive narrative
and unexpected
image choices that
create suspense or
peak curiosity in
the viewer. Student
utilized effective
fonts, and created a
successful title and
tagline.
Good

Student’s work
shows evidence of
appropriate
decision-making:
the object is placed
within a new
context, and
relevant images
and fonts are
utilized. Student
created a cohesive
poster.
Fair

Student’s work
shows evidence of
an effort, but the
final poster lacks a
cohesive idea.
Artistic choices are
somewhat
unoriginal and
unplanned.
Poor

Student’s final work
is disorganized and
the images and text
are unrelated.
Student has
difficulty
communicating a
narrative or idea in
the movie poster.
Execution

Employs a variety of media and techniques to make communications to audience and purpose.
Excellent

Work shows
evidence of
experimentation
with, and skillful
use of, a wide
variety of
Photoshop tools. The
different layers
create one
seamless image.
Good

Work shows
evidence of proper
use of Photoshop
tools and
techniques. The
elements of the
poster are arranged
well, but the
separate layers are
fairly noticeable.
Fair

Work shows
evidence of an
effort, but minimal
Photoshop tools
were used, and the
final product looks
rough. The various
layers do not blend
well and lack
thoughtful
arrangement.
Poor

Work shows little
evidence of utilizing
Photoshop tools.
The work does not
combine multiple
images and fonts
and the final work
reflects little effort.
Communication

Expression of idea or feeling created in artwork.
Excellent

Student’s work
successfully
markets a movie,
using photographs to peak the
viewer’s interest,
build suspense, and
capture attention.
The title and tagline
are strong, creating
a connection to the
viewer.
Good

Student’s work
transforms a photograph into something
extraordinary and
uses it to market a movie. The images used peak interest in the viewer, and the choice of title and tagline are strong
Fair

Student’s work
shows evidence of effort, but the poster does not
fully capture viewers’ attention. The title and tagline are weak, and
these, as well as the images, do not create a connection to the viewer.
Poor

Student’s work does not show any relationship between the object, title, and tagline. The poster is confusing, and no connection is made to the viewer.
Reflection

Ability to reflect on artwork and identify strength and weaknesses.
Excellent

Student offers
thoughtful insight
into his/her artistic
intent, and
identifies alternative design approaches that
he/she may have taken. The explanation is thorough and clearly organized.
Good

Student offers a straightforward explanation of artistic intent and process, and
identifies some
strengths and
weaknesses within
the work.
Fair

Student offers a
brief explanation of
how he/she created
his/her poster. The
description is
minimal and basic.
Poor

Student offers no
explanation of
artistic intent and
how he/she created
his/her poster.





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