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Holiday Advertising 
The Next Big Thing!
Your groups will be responsible for the entire production of a television commercial selling Crazy Christmas products. The work is to be completed both in class and at home, so choose a group you can work with. The work is to be EVENLY divided among group members. Daily grades will be given for participation.
Rubric Code: YB8866
By cajuncor
Ready to use
Public Rubric
Subject: Communication  
Type: Project  
Grade Levels: 9-12

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  Excellent

(N/A)

Good

(N/A)

Fair

(N/A)

Poor

(N/A)

Logo (symbol)
5 pts

A logo was created that represents the product/service.
Excellent

The logo is interesting and original. The link between your product and logo is clear and concise.
(5 points)
Good

Logo is present and represents your product. The logo makes sense with your product.
(4 points)
Fair

Logo is present however it is hard to understand the link and relevance to your product.
(2-3 points)
Poor

Logo (symbol) is missing from your campaign, or does not truly represent the product.
(0-1 points)
Slogan
5 pts

Did the group create a slogan and product name that were effective in describing and selling their product.
Excellent

Product name and slogan were both present and extremely creative/effective in describing and selling the product.
(5 points)
Good

Product name and slogan were both present and both were effective in describing and selling the product.
(4 points)
Fair

Product name and slogan were both present, however, the slogan/ and or product name were not effective in describing and selling the product.
(2-3 points)
Poor

Product name and/or slogan was missing from the campaign
or does not truly represent the product.
(0-1 points)
Prototype
10 pts

Can be a 3D product or 3D drawn product. Ensure product includes your slogan, logo, text and color.
Excellent

The packaging makes sense with the product and is creative and inventive. The presentation clearly explains the reason for the design.
or does not truly represent the product.
(10 points)
Good

The packaging makes sense with the product and is explained well in the presentation.
or does not truly represent the product.
(8-9 points)
Fair

The packaging does not make sense with the product and/or parts of packaging are missing. The presentation does not help to clearly explain choice of packaging.
or does not truly represent the product.
(5-7 points)
Poor

There is no example of product packaging, or packaging appears to be rushed and have no thought behind it.
or does not truly represent the product.
(0-4 points)
Print Advertisment
10 pts

Must be in colour, on any size paper 8.5" x 11" min. Print ad must include ad techniques, slogan, logo and images.
Excellent

Print advertisement is present, 4 or more advertising techniques are used in the print advertisement, and the advertisement is outstanding in creativity and originality.
(10 points)
Good

Print advertisement is present, 3-4 advertising techniques are used in the advertisement and the print advertisement helps to enhance the presentation.
(8-9 points)
Fair

Print advertisement is present, however does not enhance the campaign, and there is 2 or less advertising techniques used.
(5-7 points)
Poor

Print advertisement is missing or appears to be rushed and have no thought behind it.
or does not truly represent the product.
(0-4 points)
Commercial script
10 pts

Did the students write an appropriate script for their commercial?
Excellent

Script is at least 2 typed pages, using 12-14 times new roman font. It includes ample product references, character names, dialogue and stage directions, each typed in the proper manner (underlined, bold, italicized, etc)
(10 points)
Good

Script is missing 1 page in length or uses a font other than 12-14 times new roman font. It includes some product references, most character names, dialogue and stage directions, each typed in the proper manner (underlined, bold, italicized, etc)
(8-9 points)
Fair

Script is less than 1 page in length or uses a font other than 12-14 times new roman font. It includes little product references, character names, dialogue and stage directions, each typed in the proper manner (underlined, bold, italicized, etc)
(5-7 points)
Poor

Script was missing from presentation or appears to be rushed and have no thought behind it.
or does not truly represent the product.
(0-4 points).
TV Commercial
60 pts

TV commercial meets the min. 30 seconds and includes full group participation and advertises product.
Excellent

TV commercial meets 1 minute requirement, includes full product description, creative idea and presentation/product pitch.
Students present the commercial using appropriate voice and diction techniques and in a spirited and professional manner. It is apparent that a lot of preparation and practice went into the presentation.
(55-60)
Good

TV commercial does not meet 1 minute requirement, or does not include description of product, a fully developed idea and product pitch. Students present the commercial using mostly appropriate voice and diction and in a mostly spirited and professional manner. It is apparent that preparation and practice went into the presentation.
(45-54)
Fair

TV commercial is under 1 minute AND irrelevant to product. The advertisement lacks seriousness.
Students present the commercial using minimal voice and diction and in a somewhat unprofessional manner. It is apparent that some to minimal preparation and practice went into the presentation.
(30-44)
Poor

Commercial is less than 30 seconds, or appears to be rushed and have no thought behind it.
or does not truly represent the product, or was completely missing from presentation.Students present the commercial using no proper voice and diction and in an unprofessional manner. It is apparent that minimal to no preparation and practice went into the presentation.
(0-29 points).






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