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iRubric: Advertising Project rubric

iRubric: Advertising Project rubric

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Advertising Project 
Print Advertisement
Students must create a advertising idea/campaign for two separate client groups.
Rubric Code: YA6X2C
By adavison
Ready to use
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: Graduate

Powered by iRubric Artvertisement Campaign Project
  Below

4 pts

Almost Meeting

6 pts

Meeting

8 pts

Above

10 pts

Concept for class
Concept/campaign/idea for classmate client group
Ad Message

Information on the product is clearly laid out.
Below

Word choice is too simple or repetitive.
Almost Meeting

Word choice is mostly engaging. Student shows some variety in the style of ad.
Meeting

Word choice is engaging. Audience clearly understands what this product is all about.
Above

Writing is outstanding and engaging. Audience clearly and easily understands the product and the message behind it.
Slogan and Logo

Product contains a logo and slogan are clearly identified.
Below

Includes no color and/or inefficient use of space. Ad is confusing. Slogan and logo are lacking.
Almost Meeting

Includes some color but overall poor organization. Poor slogan and or logo.
Meeting

Good use of color and space. Ad is well organized. Effective slogan and logo.
Above

Excellent use of color and space. Excellent organization. Excellent slogan and logo.
Target Audience

Target audience is identified.
Below

Ad is neither suitable nor relevant for the target audience.
Almost Meeting

Ad is somewhat suitable and relevant for the targeted audience.
Meeting

Ad is mostly suitable and relevant for the target audience.
Above

Ad is completely suitable and relevant for the target audience.
Persuasive Techniques

Persuasive techniques used in advertisement.
Below

1 or no use of persuasive techniques. Or although most or all techniques are present, their effect is not persuasive.
Almost Meeting

2-3 persuasive techniques effectivley used in advertisement. Effect is persuasive.
Meeting

4 persuasive techniques used in the print advertisement. Effect is persuasive.
Above

5 or more persuasive techniques are used in the print advertisement. Effect is persuasive.
Concept for client group
Concept/campaign/idea for professional client group
Ad Message

Information on the product is clearly laid out.
Below

Word choice is too simple or repetitive.
Almost Meeting

Word choice is mostly engaging. Student shows some variety in the style of ad.
Meeting

Word choice is engaging. Audience clearly understands what this product is all about.
Above

Writing is outstanding and engaging. Audience clearly and easily understands the product and the message behind it.
Slogan and Logo

Product contains a logo and slogan are clearly identified.
Below

Includes no color and/or inefficient use of space. Ad is confusing. Slogan and logo are lacking.
Almost Meeting

Includes some color but overall poor organization. Poor slogan and or logo.
Meeting

Good use of color and space. Ad is well organized. Effective slogan and logo.
Above

Excellent use of color and space. Excellent organization. Excellent slogan and logo.
Target Audience

Target audience is identified.
Below

Ad is neither suitable nor relevant for the target audience.
Almost Meeting

Ad is somewhat suitable and relevant for the targeted audience.
Meeting

Ad is mostly suitable and relevant for the target audience.
Above

Ad is completely suitable and relevant for the target audience.
Persuasive Techniques

Persuasive techniques used in advertisement.
Below

1 or no use of persuasive techniques. Or although most or all techniques are present, their effect is not persuasive.
Almost Meeting

2-3 persuasive techniques effectivley used in advertisement. Effect is persuasive.
Meeting

4 persuasive techniques used in the print advertisement. Effect is persuasive.
Above

5 or more persuasive techniques are used in the print advertisement. Effect is persuasive.
Summary Paper
Content

Below

Content is incomplete. Major points are not clear and/or persuasive.
Almost Meeting

Content is not comprehensive. Major points are addressed, but not well supported. Content is inconsistent with regard to purpose and clarity of thought.
Meeting

Content is comprehensive, but not persuasive. Major points are addressed, but not consistently supported. Purpose and/or clarity of thought are inconsistent.
Above

Content is comprehensive, accurate, and persuasive. Major points are stated clearly and are well supported. Content and purpose of the writing are clear.
Format & language

Below

Paper lacks many elements of correct APA formatting. Paper contains numerous grammatical, punctuation, and spelling errors. Paper is inadequate in length.
Almost Meeting

Paper follows most guidelines for correct APA formatting. Paper contains few grammatical, punctuation, or spelling errors. Language lacks clarity. Paper is inadequate in length.
Meeting

Paper follows most guidelines for correct APA formatting; OR, paper contains few grammatical, punctuation, or spelling errors. Language lacks clarity; OR paper is inadequate in length.
Above

Paper follows designated APA guidelines. Rules of grammar, usage, and punctuation are followed; spelling is correct. Language is clear and precise. Paper is appropriate length.



Keywords:
  • Advertisement, English, Print Ad, Popular Culture, Media



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