iRubric: MAGAZINE ADVERTISEMENT rubric

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MAGAZINE ADVERTISEMENT MAGAZINE ADVERTISEMENT Students will create a magazine advertisement using persuasive details and vivid adjectives. Advertisement can be for an original product(a product you create) or a product that is already on the market ( create a new ad for Pepsi, etc). Choose HOW you want to market and your target audience. Decide how best you can persuade those buyers to purchase your product. Rubric Code: Y9XWBA By pfiffnerl Ready to use Public Rubric Subject: English Type: Project Grade Levels: 6-8

Enter rubric title Advertising Project
	Unacceptable 10 pts	Acceptable 15 pts	Very Good 20 pts	Excellent 25 pts
Purpose of Ad Grabs the consumer's needs.	Unacceptable The ad does not address the consumer's needs.	Acceptable The ad grabs the consumer's attention by meeting one consumer need.	Very Good The ad grabs the consumer's attention by meeting two consumer needs.	Excellent The ad grabs the consumer's attention by saving money,providing a better life, solving problems. Meets 3 consumer needs.
IMPORTANT INFORMATION Includes:Product name, details about product, identifies target audience	Unacceptable Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience	Acceptable Product name is clear; some details missing; appeals to the appropriate target audience	Very Good Product name is clear and attractive; all important information present; appeals to the appropriate target audience	Excellent Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident
OVERALL DESIGN Uses color, text, and graphics / illustrations	Unacceptable Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear	Acceptable Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)	Very Good Layout balanced with an adequate amount of white space; product description complete; illustrations clear	Excellent Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective
PROPAGANDA TECHNIQUES Applies techniques of propaganda.	Unacceptable No propaganda techniques have been used in the advertisement	Acceptable One type of propaganda technique has been used in the advertisement	Very Good Two different types of propaganda techniques have been used in the advertisement	Excellent More than two different propaganda techniques have been used in the advertisment