iRubric: Advertising Project rubric

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Advertising Project Ad Campaign Students will create an advertisement for a product they invent. Must produce both a print and online advertisement. Rubric Code: Y983B4 By klynch2026 Ready to use Public Rubric Subject: Communication Type: Project Grade Levels: 9-12

Ad Campaign
	Excellent 5 pts	Good 3 pts	Poor 1 pts
Originality	Excellent Product you developed and advertisements are original	Good Product is original, but advertisements are similar to those that already exist	Poor Product is a copy of something that already exist
Creativity	Excellent Product is creative. Advertisements show use of creativity when developing print and online ad	Good Product is creative. Advertisements show lack of creativity when creating print and/or online ad	Poor Product is not creative. Advertisements show no creativity when creating print and/or online ad
Teamwork	Excellent Worked together with a group and shared workload throughout the project	Good	Poor Showed no signs of teamwork during the project
School Appropriate	Excellent Project/presentation is school appropriate and correlates with school policy	Good	Poor Project/Presentation is not school related and goes against school policies
Presentation	Excellent Product clearly explained All requirements met: -Professional, Dress, Print and Online Ads	Good Product briefly explained Missing one of the requirements: -Professional, Dress, Print and Online Ads	Poor Product not explained Missing several requirements: -Professional, Dress, Print and Online Ads