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iRubric: Advertisement Analysis Rubric

iRubric: Advertisement Analysis Rubric

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Advertisement Analysis Rubric 
Advertisement Analysis Rubric
For this assignment you will demonstrate your analytical skills by critically analyzing the specific appeal in the print advertisement attached. Although you will undoubtedly use some description in your essay, analysis is the objective. Look beyond to what is shown to why it is there and what it means.
Rubric Code: Y8983B
By SWWight
Ready to use
Public Rubric
Subject: English  
Type: Writing  
Grade Levels: Undergraduate

Powered by iRubric Advertisement Analysis
  Excellent

5 pts

Good

4 pts

Fair

3 pts

Poor

2 pts

Content of Introduction and Title

Introduction & Title -
5 points
Excellent

Thesis makes an analytical claim.
Product's name & manufacturer are stated in intro.
The magazine's name and publication date are stated in intro.
Intro creates interest in essay.
Title shows thought and creativity.
Ad purpose is given.
Good

Thesis makes an analytical claim. One of the following may be missing from intro: product's name, manufacturer, magazine's name or date of publication. Intro is complete.
Title is adequate and interesting.
Ad purpose is given.
Fair

Thesis may or may not make an analytical claim, but is weak.
One or more of the following may be missing:
product's name, manufacturer, magazine's name or date of publication. Intro is adequate but fails to create interest in essay. Title is mundane,but accurate.
Ad purpose may or may not be given.
Poor

Thesis may be missing or inaccurate.
One or more of the following is missing from intro: product's name, manufacturer, magazine's name or date of publication. Intro is rudimentary. Title may be missing or is perfunctory.
Ad purpose may or may not be given.
Content

Discussion of appeals - 22 points
Excellent

Analysis of appeals is accurate and goes beyond the surface to cultural/social criticism.
Discussion is thorough and insightful.
Examples from the visual text provide a complete picture that sets the stage for the analysis.
The analysis is supported by textual examples.
Target audience is identified and supported.
Good

Analysis of appeals is accurate and attempts to go beyond the surface to cultural/social criticism.
Discussion is thorough but may not completely convince.
Examples from the visual text provide a complete picture that sets the stage for the analysis.
The analysis is supported by textual examples.
Target audience is identified and supported.
Fair

Analysis of appeals is somewhat accurate.
Discussion is somewhat complete but might not scratch the surface, may seem mechanical.
Target audience may or may not be identified and supported.
Poor

Analysis of appeals shows some misunderstanding. Discussion is brief. Target audience may be misidentified or not identified. No support given.
Organization

23 points
Excellent

All paragraphs are well organized and easy to understand. Each contains a sophisticated topic sentence and transitions. All sentences within the paragraph concisely and effectively work to support both the paragraph's and thesis's claims. Ad effectiveness is given.
Good

Most ideas are thought out and organized for the reader. Each paragraph contains a topic sentence and transition, although some may seem formulaic. All sentences within the paragraph work to support both the paragraph's and thesis's claims. Ad effectiveness is given.
Fair

Some ideas are thought out and organized for the reader, but more development may be needed. There is an effort to create topic sentences and transitions, although this might not always be consistent. There is some connection between thesis and paragraphs. Ad effectiveness may or may not be given.
Poor

Ideas may be somewhat jumbled and hard to follow. Paragraphs may not begin with topic sentences nor end with transitions. There is not a clear connections between paragraphs and thesis. Ad effectiveness may or may not be given.
Sentences

20 points
Excellent

Sentences are well constructed without using repetitive ideas throughout the essay. Sentences vary in type and are sophisticated.
Good

Most sentences are well constructed with complete thoughts. There is some variation in type. Sentences indicate a maturing style.
Fair

Most sentences are well constructed, but some are run-ons, fragments, or comma splices. There is little variation in sentence type. Sentence style may be unsophisticated.
Poor

Sentences do not have structure and are incomplete or rambling. Sentence style is unsophisticated. Many sentence errors.
Word Use and Tone

17 points
Excellent

Word use is accurate and vocabulary is varied and sophisticated. Third person is used throughout essay. Tone is appropriate for material and reflects respect for inteligence of reader.
Good

Word use is mostly accurate and vocabulary is varied. Few to no words are misused. Third person is moslty used throughout essay. Tone is mostly appropriate for material and reflects respect for reader.
Fair

Word use is mostly accurate, but some mis-used words and/or idiomatic errors. Vocabulary lacks variation. Third person is moslty used throughout essay. Tone may be appropriate for material and<BR>
reflects respect for reader.
Poor

May contain many misused or inaccurate words that impede readability. Little variation in vocabulary. Other than third person voice may be widespread. Tone is inconsistent or inappropriate.
Punctuation and Mechanics

13 points
Excellent

Essay contains no errors in punctuation and mechanics. MLA format is used accurately.
Good

Essay contains few if any errors in punctuation and mechanics. MLA format is mostly accurate.
Fair

Essay may contain a few errors in punctuation and mechanics. May be errors in MLA format.
Poor

Essay contains errors in punctuation and mechanics. MLA format has not been followed.



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