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iRubric: Character Candidate Press Release rubric

iRubric: Character Candidate Press Release rubric

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Character Candidate Press Release 
Assessment of press release.
Rubric Code: Y6BX27
Ready to use
Public Rubric
Subject: English  
Type: Assignment  
Grade Levels: 9-12

Powered by iRubric Press Release
  Poor

(N/A)

Fair

(N/A)

Good

(N/A)

Excellent

(N/A)

Knowledge and Understanding

Demonstrates understanding of press release format

Poor

*Ineffective lead
*Inappropriate content
*Page number not included
*Media contact info not included
*Did not use campaign name
*No ### at end
Fair

*Release lacks the designated format
*Ineffective lead
*Media contact info is not included
*Did not use campaign name
*Page number not included
*No ### at end
*Content is questionable
Good

*Release follows designated format guidelines
*Lead is effective
*Used campiagn name
*Media contact info included, but not placed correctly
*Page number included
*### at end
*Content is, for the majority, appropriate
Excellent

*Release follows designated format guidelines
*Effective lead
*Profile is the appropriate length as described for the assignment
*Used campaign name
*Media contact info included & placed correctly
*Page number included
*### at end
*Content is appropriate
Thinking/Inquiry

Demonstrates creativity and critical thinking skills

Poor

*Headline has nothing to do with the story
*Lead has nothing to do with the story
Fair

*Headline is either too long or too short
*Headline is vague
*Lead is cluttered
*Reader is not drawn in at all
Good

*Headline entices reader to go to the lead to see if the story is worth reading
*Contains strong, active verbs and short, simple words
*Reader not drawn in immediately
Excellent

*Headline is catchy;
*It makes the reader want to continue to the story;
*Is positive and specific
*Uses strong, active verbs and short, simple words

*Draws in the reader - makes reader want to read more
*Is focused, short and memorable
Communication

Communicates using correct conventions of spelling, grammar and sentence structure. Demonstrates clarity of expression.

Poor

*Contains Style errors and grammatical, punctuation and spelling errors
*Language is frequently unclear; no sentence structure
*Structure & organization are not evident
*Paragraphs are disjointed and lack transition of thoughts
Fair

*Contains four or five Style errors and grammatical,punctuation and spelling errors.
*Language is frequently unclear; no sentence structure
*Structure & organization detract from the message of the writer
*Paragraphs are disjointed and lack transition of thoughts
*Sentences are choppy (too short) or wordy (too long)
Good

*Structure & organization of the story is easy to follow
*Paragraph transitions are presented and maintain the flow throughout the story
Excellent

*Structure & organization of the story is clear and easy to follow
*Paragraph transitions are present and logical and maintain the flow of thought throughout the paper
*Sentences are short (no more than 25 words, usually)
*Paragraphs are short
Application

Demonstrates clarity of purpose and applies knowledge of press release writing to a specific task.

Poor

*No news value
*Story holds no interest and value
* No connection is made between character's experiences and candidacy.
Fair

*Story holds little interest and value
* One connection is made between character's experiences and candidacy.
Good

*Significant interest in the event generated as a result of the story
*Story is interesting and valuable
*Two connections are made between chracter's experiences and candidacy.
Excellent

*Extreme amount of interest in the event generated as a result of the story
*Story is interesting and valuable
* More than two connection between the character's experiences and candidacy are woven into the release.



Keywords:
  • PR Writing, press release assignment, assessment







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