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iRubric: Persuasive Advertisement rubric

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Persuasive Advertisement Persuasive Advertisement The purpose of this assignment is to create an advertisement for an appealing product for Ms. Colbert-White, using two or more persuasive techniques. Rubric Code: Y6A694 By dlcwhite Ready to use Public Rubric Subject: English Type: Project Grade Levels: 9-12

Persuasive Advertisement 100 %
	Poor (N/A)	Fair (N/A)	Good (N/A)
Product 20 %	Poor The product is not obvious and the viewer cannot discern what is being advertised.	Fair The product is only obvious from a categorical perspective (e.g. food rather than the type of food).	Good The product is obvious upon viewing. Product will appeal to Ms. Colbert-White as and ELA teacher and/or an individual.
Persuasive Techniques 20 %	Poor Persuasive techniques are not obvious upon viewing.	Fair Only one persuasive technique is obvious upon viewing. ____ Ethos ____ Logos ____ Pathos	Good Two or more persuasive techniques are obvious upon viewing. _____ Ethos _____ Logos _____ Pathos
Images 15 %	Poor The images add little to no clarity to the product and persuasion.	Fair The images add some clarity to the product advertisement and persuasion.	Good The images clearly add to the advertising of the product and persuasion.
Text 20 %	Poor The presented text does not help communicate the product or persuasive message.	Fair The presented text helps to communicate the product or persuasive message.	Good The presented text clarifies the product and persuasive techniques and does not leave any questions in the viewer's mind.
Neatness and presentation 15 %	Poor The advertisement presentation is sloppy, bland, and does not appeal to the eye in order to add to the product or persuasion.	Fair The advertisement presentation is neutral, neither encouraging or discouraging the product.	Good The advertisement presentation is creative and draws visual attention, adding to the product idea.