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iRubric: Advertisement Essay rubric
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Advertisement Essay
Find an advertisement (may be any type of media, but you must provide a copy or link). Write a one page paper analyzing the ad. What tactics does the company use to lure consumers into buying their products? How do you know? Use specific examples to back up your claim. This paper is due in one week and will count as 10 points. The paper should be in standard APA format (typed, double-spaced, 12pt, Times New Roman). Remember to put your name and section number on the top!
Rubric Code:
Y54X72
By
LindseyNaggle
Ready to use
Public Rubric
Subject:
English
Type:
Assignment
Grade Levels:
Undergraduate
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Poor
1 pts
Fair
2 pts
Good
3 pts
Analysis
30 %
Poor
Did not give any explanation/analysis
Fair
Gave minimal explanation/analysis
Good
Gave in-depth explanation/analysis
Tactics
30 %
Enter description
Poor
Did not identify a tactic
Fair
Identified one tactic
Good
Identifies at least two tactics
Length
15 %
Enter description
Poor
Less than half a page
Fair
Between a half and 2/3 of a page
Good
At least one full page
Spelling, grammar and formatting
15 %
Enter description
Poor
Serious spelling and grammar mistakes. Made no attempt to conform to APA standards
Fair
Some spelling or grammar mistakes. Mostly conforms to APA standards
Good
Very little (or no) spelling or grammar mistakes. Conforms to APA standards
Handed in ad
10 %
Poor
Did not hand in ad or link
Fair
Good
Handed in ad or link
Keywords:
advertisements, media literacy, information literacy
Subjects:
English
Types:
Assignment
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