iRubric: Saving Energy Poster/Contest rubric

Slogan is vague and uninteresting

Slogan does not directly relate to product; slogan is not completely unique, slogan is a bit memorable, but can be much stronger

Slogan relates directly to the topic of energy saving, and catches the reader's attention

Slogan relates directly to product; unique, easily remembered; incites reader how to save energy and its importance to the environment.

Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present. Not persuassive.

Product name is clear; some details missing; appeals to the appropriate target audience, emotional appeals are weak. Not very persuassive.

Product name is clear
and attractive; all important information present; appeals to the appropriate target audience, emotional appeals are present. Ad is persuassive and encourages kids to want to save energy in different or specific ways.

Immediately grabs the eye; all important information effectively presented; target audience very clearly evident, emotional appeals are strong and enticing. Very persuassive and encourages kids to want to save energy in different or specific ways.