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iRubric: Paper 1 rubric

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Paper 1 Paper 1 The purpose of this first paper is to conduct an evaluation of the organization you have selected to work with for the duration of this course to determine their existing marketing strategy and their target market. In addition, you will conduct a detailed analysis of the strengths, weaknesses, opportunities and threats facing the organization through a SWOT analysis. Rubric Code: Y47398 By Jessycatl Ready to use Public Rubric Subject: Business Type: Writing Grade Levels: (none)

Paper 1 Rubric
	Exemplary 25 pts	Satisfactory 20 pts	Unsatisfactory 15 pts
SWOT Analysis Content 5	Exemplary SWOT Analysis contains more than 5 points for each segment. A sentence is provided for each point explaining their inclusion.	Satisfactory SWOT Analysis contains 5 points for each segment. Only a few sentences are provided for each point explaining their inclusion.	Unsatisfactory SWOT Analysis contains less than 5 points for each segment. No sentences are provided for each point explaining their inclusion.
Target Market -Demographic 5	Exemplary Existing strategy is clearly defined and target is detailed in terms of multiple dimensions.	Satisfactory Strategy and target are stated but simplisticly so.	Unsatisfactory Strategy and target are not clearly defined.
Target market-Psychographic 5	Exemplary Existing strategy is clearly defined and target is detailed in terms of multiple dimensions.	Satisfactory Strategy and target are stated but simplisticly so.	Unsatisfactory Strategy and target are not clearly defined.
Goals 5	Exemplary Goals are clearly defined and there are more than 5 points illustrated.	Satisfactory Goals are clearly defined and there are more than 3 points illustrated.	Unsatisfactory Goals are not clearly defined and there are no points illustrated.
Graphs and Charts 2.5	Exemplary The paper contains 2-3 graphs and charts.	Satisfactory The paper contains fewer than 2 charts.	Unsatisfactory The paper contains no graphs or charts.
Spelling, Grammar, and Punctuation 2.5	Exemplary The paper is free of grammatical, punctuation, and spelling errors. Double spaced.	Satisfactory The paper contains a few grammatical, punctuation, and spelling errors.	Unsatisfactory The paper contains many grammatical, punctuation, and spelling errors.