iRubric: Advertising Campaign rubric

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Advertising Campaign Advertising Campaign Students need to develop an advertising campaign, for a product of their choice, that would appear in a magazine. Rubric Code: Y42XBX By buffoti Ready to use Public Rubric Subject: English Type: Assignment Grade Levels: (none)

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	Poor 5 pts	Fair 10 pts	Good 15 pts
Creativity	Poor Campaign was too plain and ordinary. Did not highlight the product effectively.	Fair Campaign was interesting. Did a mediocre job to highlight the product.	Good Campaign was innovative and original. Highlighted the product effectively.
Presentation	Poor Poor use of pictures and graphics. Poor spelling and bad grammar. Did not get promotional message across to the consumer.	Fair Good use of pictures and graphics. Good spelling and grammar. Did not have a strong promotional message.	Good Excellent use of pictures and graphics. Excellent spelling and grammar. Had a strong promotional message.
Advertisement Summary	Poor Only attempted to answer less than half of the questions related to the design brief. Poor spelling and bad grammar.	Fair Only answered Did not meet only 50 to 75% of the questions related to the design brief. Decent grammar and spelling. Was more specific and thorough.	Good Answered more than 75% of the questions related to the design brief. Excellent grammar and spelling. Was very specific and thorough.