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iRubric: Marketing Project rubric

iRubric: Marketing Project rubric

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Marketing Project 
Marketing Project
Group development of a marketing plan for the Sea Island Furniture Mart
Rubric Code: XXXAWC4
By gmacon24
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Marketing Category
  Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Marketing Research 1

Poor

Defines the problem.
Fair

Defines the problem; Analyes the situation.Develops data collection procedures;
Good

Defines the problem; Analyes the situation.Develops data collection procedures;Examines & organizes information
Excellent

Defines the problem; Analyes the situation.Develops data collection procedures;Examines & organizes information and proposes a solution.
Marketing Strategy

Poor

Determines the target market
Fair

Identifies a marketing plan of action;
Good

Identifies a marketing plan of action; Determines the target market
Excellent

Identifies a marketing plan of action; Determines the target market and develops a marketing mix.
Create Ad per Media

Poor

Created an ad
Fair

Created ads for newspaper,magazine,
direct-mail, directory advertising and outdoor ads.
Good

Created ads for newspaper,magazine,
direct-mail, directory advertising and outdoor ads. Created ads for radio and television;
Excellent

Created ads for newspaper,magazine,
direct-mail, directory advertising and outdoor ads. Created ads for radio and television; considered spealty and other media
Presentation

Poor

Student is not confident
Fair

Student displays confidence, but struggles to maintain confidence through the presentation
Good

Student has confidence but breaks eye contact and refers to notes on occasion
Excellent

Student has great confidence and presentation is memorized.



Keywords:
  • BHS Marketing Plan

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