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iRubric: MAGAZINE ADVERTISEMENT rubric

iRubric: MAGAZINE ADVERTISEMENT rubric

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MAGAZINE ADVERTISEMENT 
MAGAZINE ADVERTISEMENT
Students will create a poster advertisement using persuasive details and emotional appeals; complete with logo and slogan. Students also will provide a reflection, stating their emotional appeals and how the product came to be. Advertisement should be for an original product (in other words, don't draw an ad for the latest Nike style...). Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product.
Rubric Code: XXC9244
By nhurley
Ready to use
Public Rubric
Subject: Health  
Type: Project  
Grade Levels: 9-12, Graduate

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  Exceeds Expectations

20 pts

Meets Expectations

15 pts

Below Expectations

10 pts

Barely meets Expectations

5 pts

SLOGAN

Exceeds Expectations

Slogan relates directly to product; unique, easily remembered; incites reader to purchase the product right away!
Meets Expectations

Slogan relates directly to product; slogan is not completely unique, slogan is a bit memorable, but can be much stronger
Below Expectations

Slogan does not directly relate to product and catches the reader's attention
Barely meets Expectations

Slogan is vague and lacks a defined message
LOGO

Exceeds Expectations

Highly effective use of logo to grab the reader's attention quickly
Meets Expectations

Effective use of logo (catches attention, but not right away)
Below Expectations

Logo not totally effective; may look as if it was done hurriedly
Barely meets Expectations

Little variety; not unique; may be messy
EMOTIONAL APPEALS

Exceeds Expectations

Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, emotional appeals are strong and enticingProduct
Meets Expectations

Product name is clear<BR>
and attractive; all important information present; appeals to the appropriate target audience, emotional appeals are present
Below Expectations

Product name is clear; some details missing; appeals to the appropriate target audience, emotional appeals are weak
Barely meets Expectations

Name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present
OVERALL DESIGN

Exceeds Expectations

Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective
Meets Expectations

Layout balanced with an adequate amount of white space; product description complete; illustrations clear
Below Expectations

Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product
Barely meets Expectations

Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear



Keywords:
  • magazine advertisement


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