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iRubric: Advertising Campaign rubric
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Advertising Campaign
Rubric Code:
XX873X
By
amcampbell
Ready to use
Public Rubric
Subject:
Business
Type:
Assignment
Grade Levels:
9-12
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Poor
5 pts
Fair
10 pts
Good
15 pts
Creativity
Poor
Campaign was too plain and ordinary. Did not highlight the product effectively.
Fair
Campaign was interesting. Did a mediocre job to highlight the product.
Good
Campaign was innovative and original.
Highlighted the product effectively.
Quality Work
Poor
Campaign did not follow the guidelines. Poor spelling and bad grammar. Did not get promotional message across to the consumer.
Fair
Campaign followed most of the guidelines. Good spelling and grammar. Did not have a strong promotional message.
Good
Campaign followed all the guidelines. Excellent spelling and grammar. Had a strong promotional message.
Advertisement Summary
Poor
Did not meet three or more requirements. Poor grammar and spelling. Was not specific and thorough.
Fair
Did not meet only one requirement. Decent grammar and spelling. Was more specific and thorough.
Good
Met all the requirements. Excellent grammar and spelling. Was very specific and thorough.
Team Presentation
Poor
Did not have a minimum of ten slides. Did not showcase the advertising campaign. One group member did not participate in the presentation.
Fair
Did have a minimum of ten slides. Did a good job of showcasing the advertising campaign. Both group members participated in the presentation.
Good
Had more than ten slides. Did an excellent job of showcasing the advertising campaign. Both group members presented equally in the presentation.
Subjects:
Business
Types:
Assignment
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