iRubric: Advertising Campaign rubric

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Advertising Campaign Rubric Code: XX873X By amcampbell Ready to use Public Rubric Subject: Business Type: Assignment Grade Levels: 9-12

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	Poor 5 pts	Fair 10 pts	Good 15 pts
Creativity	Poor Campaign was too plain and ordinary. Did not highlight the product effectively.	Fair Campaign was interesting. Did a mediocre job to highlight the product.	Good Campaign was innovative and original. Highlighted the product effectively.
Quality Work	Poor Campaign did not follow the guidelines. Poor spelling and bad grammar. Did not get promotional message across to the consumer.	Fair Campaign followed most of the guidelines. Good spelling and grammar. Did not have a strong promotional message.	Good Campaign followed all the guidelines. Excellent spelling and grammar. Had a strong promotional message.
Advertisement Summary	Poor Did not meet three or more requirements. Poor grammar and spelling. Was not specific and thorough.	Fair Did not meet only one requirement. Decent grammar and spelling. Was more specific and thorough.	Good Met all the requirements. Excellent grammar and spelling. Was very specific and thorough.
Team Presentation	Poor Did not have a minimum of ten slides. Did not showcase the advertising campaign. One group member did not participate in the presentation.	Fair Did have a minimum of ten slides. Did a good job of showcasing the advertising campaign. Both group members participated in the presentation.	Good Had more than ten slides. Did an excellent job of showcasing the advertising campaign. Both group members presented equally in the presentation.