Skip to main content
sign in
Username
Password
forgot?
Sign up
Share
help_outline
help
Pricing
Request Info
Please enable JavaScript on your web browser
menu
iRubric: Public Relations Campaign Final Assignment rubric
find rubric
Your browser does not support iframes.
edit
print
share
Copy to my rubrics
Bookmark
test run
assess...
delete
Do more...
Public Relations Campaign Final Assignment
Final Paper: Analysis of Message
To conduct an analysis of the organization you have studied during the course of the semester and to develop a public relations campaign for a specific issue, opportunity or challenge that organization has not experienced of faced.
Rubric Code:
X9W843
By
thnews4u
Ready to use
Public Rubric
Subject:
Communication
Type:
Assignment
Grade Levels:
Undergraduate
Your browser does not support iframes.
Desktop Mode
Mobile Mode
PR Campaign Final Assignmen
200 %
Excellent
(N/A)
Good
(N/A)
Fair
(N/A)
Poor
(N/A)
Objective/Rationale
40 pts
Excellent
-Clear, logical, comprehensive discussion of the objective and rationale.
- Clearly defined benefits to both internal and external audiences
-research includes multiple sources of analysis of media effectiveness to reach target
Good
-Discussion of the objective used and adequately rationalized.
- Discussion of benefits to internal and external audiences
-research includes 1-2 sources of of media effectiveness to reach target
Fair
-Discussion of the objective without explanation or rationale.
- Audiences identified but benefits are vague
- effectiveness discussed minimally without sources
Poor
-Minimal Discussion of the objective; no rationale
- No identifiable audiences
- effectiveness discussed minimally without sources
Background/Strategies
40 pts
Excellent
Background information on the organization is exemplary, clear, well-discussed,
- Strategies are specifically defined
Good
Background information on the organization is clear,
- Strategies are identified and defined
Fair
Background information is sketchy, a clear understanding of the business is lacking,
- Strategies are weak and vaguely defined
Poor
Background information on the organization is missing or weak,
- Strategies are undefined or missing
Process/timeline/budget
40 pts
Excellent
The process is well-discussed, clear, easy to understand, potential to be effective
- Timeline is well-considered; realistic
- Budget takes strategies into consideration
Good
Discussion of process but little discussion of ways campaign might be clearly advantageous
- Timeline is considered potentially attainable
- Budget is overviewed with minimal explanation
Fair
Minimal discussion of process, no concrete discussion of ways campaign might be advantageous
- Timeline is vague
- Budget is given little consideration
Poor
No discussion of process, advantages
- Timeline is not discussed
- Budgetary concerns are not addressed
Partners/assessment
40 pts
Excellent
Clear, logical discussion of partnerships
- Analysis includes effects, reactions, discussion of how messages may have resonated to values.
- Analysis of which elements might lead to success/failure of this campaign
Good
- Discussion of partnerships.
- Analysis includes effects, or reactions, Minimal or lack of discussion of how messages may have resonated to values.
- Cursory analysis of which elements might lead to success/failure of this campaign-
Fair
Minimal discussion of partnerships
- Minimal, or lack of discussion of how messages may have resonated to values.
- Failure to adequately discuss which elements might lead to success/failure of this campaign-
Poor
Omission of discussion of partnerships.
- Little discussion of effects or reactions of target audience.
AP/MLA style
40 pts
Excellent
--Assignment is written using AP style and MLA citations in both paper and bibliography.
-- No errors in format or punctuation,precise word choice.
--No spelling or capitalization errors
Good
--Assignment is written using AP style and MLA citations in paper and bibliography.
-- 2 errors in format, citation or punctuation.
-- Fairly effective word choice.
--No more than 2 spelling or capitalization errors.
Fair
--Assignment loosely follows AP style with MLA citations. Not all sources properly cited in both paper and bibliography.
- Correct word choice.
-- More than 3 format, spelling, punctuation or capitalization errors.
Poor
-Assignment does not adhere to AP style and MLA citations.Not all sources properly cited in both paper and bibliography.
-- More than than 4 errors in format, spelling,
punctuation or capitalization errors.
Keywords:
Research paper - emphasis on relevance of research
Subjects:
Communication
English
Education
Types:
Presentation
Assignment
Writing
Discuss this rubric
You may also be interested in:
More rubrics by this author
More Communication rubrics
More Presentation rubrics
Do more with this rubric:
Preview
Preview this rubric.
Edit
Modify this rubric.
Copy
Make a copy of this rubric and begin editing the copy.
Print
Show a printable version of this rubric.
Categorize
Add this rubric to multiple categories.
Bookmark
Bookmark this rubric for future reference.
Assess
Test run
Test this rubric or perform an ad-hoc assessment.
Grade
Build a gradebook to assess students.
Collaborate
Apply this rubric to any object and invite others to assess.
Share
Publish
Link, embed, and showcase your rubrics on your website.
Email
Email this rubric to a friend.
Discuss
Discuss this rubric with other members.
Do more with rubrics than ever imagined possible.
Only with iRubric
tm
.
Copyright © 2024
Reazon Systems, Inc.
All rights reserved.
n202
Your browser does not support iframes.
Your browser does not support iframes.
Your browser does not support iframes.