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Public Relations Campaign Final Assignment
Final Paper: Analysis of Message
To conduct an analysis of the organization you have studied during the course of the semester and to develop a public relations campaign for a specific issue, opportunity or challenge that organization has not experienced of faced.
Rubric Code:
X9W843
By
thnews4u
Ready to use
Public Rubric
Subject:
Communication
Type:
Assignment
Grade Levels:
Undergraduate
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PR Campaign Final Assignmen
200 %
Excellent
(N/A)
Good
(N/A)
Fair
(N/A)
Poor
(N/A)
Objective/Rationale
40 pts
Excellent
-Clear, logical, comprehensive discussion of the objective and rationale.
- Clearly defined benefits to both internal and external audiences
-research includes multiple sources of analysis of media effectiveness to reach target
Good
-Discussion of the objective used and adequately rationalized.
- Discussion of benefits to internal and external audiences
-research includes 1-2 sources of of media effectiveness to reach target
Fair
-Discussion of the objective without explanation or rationale.
- Audiences identified but benefits are vague
- effectiveness discussed minimally without sources
Poor
-Minimal Discussion of the objective; no rationale
- No identifiable audiences
- effectiveness discussed minimally without sources
Background/Strategies
40 pts
Excellent
Background information on the organization is exemplary, clear, well-discussed,
- Strategies are specifically defined
Good
Background information on the organization is clear,
- Strategies are identified and defined
Fair
Background information is sketchy, a clear understanding of the business is lacking,
- Strategies are weak and vaguely defined
Poor
Background information on the organization is missing or weak,
- Strategies are undefined or missing
Process/timeline/budget
40 pts
Excellent
The process is well-discussed, clear, easy to understand, potential to be effective
- Timeline is well-considered; realistic
- Budget takes strategies into consideration
Good
Discussion of process but little discussion of ways campaign might be clearly advantageous
- Timeline is considered potentially attainable
- Budget is overviewed with minimal explanation
Fair
Minimal discussion of process, no concrete discussion of ways campaign might be advantageous
- Timeline is vague
- Budget is given little consideration
Poor
No discussion of process, advantages
- Timeline is not discussed
- Budgetary concerns are not addressed
Partners/assessment
40 pts
Excellent
Clear, logical discussion of partnerships
- Analysis includes effects, reactions, discussion of how messages may have resonated to values.
- Analysis of which elements might lead to success/failure of this campaign
Good
- Discussion of partnerships.
- Analysis includes effects, or reactions, Minimal or lack of discussion of how messages may have resonated to values.
- Cursory analysis of which elements might lead to success/failure of this campaign-
Fair
Minimal discussion of partnerships
- Minimal, or lack of discussion of how messages may have resonated to values.
- Failure to adequately discuss which elements might lead to success/failure of this campaign-
Poor
Omission of discussion of partnerships.
- Little discussion of effects or reactions of target audience.
AP/MLA style
40 pts
Excellent
--Assignment is written using AP style and MLA citations in both paper and bibliography.
-- No errors in format or punctuation,precise word choice.
--No spelling or capitalization errors
Good
--Assignment is written using AP style and MLA citations in paper and bibliography.
-- 2 errors in format, citation or punctuation.
-- Fairly effective word choice.
--No more than 2 spelling or capitalization errors.
Fair
--Assignment loosely follows AP style with MLA citations. Not all sources properly cited in both paper and bibliography.
- Correct word choice.
-- More than 3 format, spelling, punctuation or capitalization errors.
Poor
-Assignment does not adhere to AP style and MLA citations.Not all sources properly cited in both paper and bibliography.
-- More than than 4 errors in format, spelling,
punctuation or capitalization errors.
Keywords:
Research paper - emphasis on relevance of research
Subjects:
Communication
English
Education
Types:
Presentation
Assignment
Writing
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