iRubric: Ad Analysis rubric

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Ad Analysis Answering Short Answer Questions Students will provide concise answers to content-based questions about the lesson. They will follow the format provided and use examples for support. Rubric Code: X9A72C By mariaj1 Ready to use Public Rubric Subject: Business Type: Writing Grade Levels: (none)

Ad Anaylsis
	Exemplary 3 pts	Proficient 2 pts	Emerging 1 pts	Total (N/A)
Purpose	Exemplary The purpose of the question is cleary stated. You answered the question with a specific point made .	Proficient Your purpose is stated but more specific information is needed.	Emerging Your purpose is not clearly stated. Limited information provided.	Total
Audience	Exemplary Your audience is clearly identified. You support your statement with examples.	Proficient Your audience is clearly identified, however you do not support your statement with examples.	Emerging Your audience is not clearly identified	Total
Sentence Fluency	Exemplary Sentences are complete and able to be understood. .	Proficient Some sentences are complete and easy to undersand.	Emerging Sentences are incomplete or too long. They are difficult to read.	Total
Conventions	Exemplary Use of punctuation marks and capitals, as well as spelling, is mostly correct. Few errors exist in your answer.	Proficient Mistakes using end marks or capitals as well as spelling mistakes make the writing hard to read.	Emerging Few end marks or capital letters. Answers contain numerous spelling or structural errors.	Total
Srtategies	Exemplary Strategies used to persuade are clearly defined and supported with examples.	Proficient A strategy is defined, however, no support is provided.	Emerging A strategy is not stated.	Total