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iRubric: LOGO DESIGN rubric

iRubric: LOGO DESIGN rubric

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LOGO DESIGN 
GRADE 9 LOGO DESIGN - ARTWORK STAGE
Conceiving a name for an imaginary product, product line, company, organization, etc. Several rough sketches are required for each of 4 different types of logos. Final full-page, full-colour artwork is required for each of 4 different types of logos.
Rubric Code: X68BX2
By Mrs_OM
Ready to use
Public Rubric
Subject: Computers  
Type: Project  
Grade Levels: 9-12, Undergraduate

Powered by iRubric Logo Design Artwork
  INCOMPLETE

(N/A)

(50-60%)

(N/A)

(61-72%)

(N/A)

(73-85%)

(N/A)

(86-100%)

(N/A)

MARK FOR THIS CRITERIA

(N/A)

COMMUNICATION

INCOMPLETE

Incomplete, not submitted or does not reflect task requirements.
Did not do all 4 logo types.
Did not participate in class discussions or distracted others from their work.
(50-60%)

Participated in some of the discussions.

Logos show lack of connections in terms of what is being communicated visually. Graphics are not well related to the product/firm.
(61-72%)

Participated satisfactorily.

Logos show some basic connections between what is seen and the nature of the product or company.
(73-85%)

Participated actively in relevant class discussions. Made a very good attempt to connect visual messages to the subject. A variety of ideas are communicated effectively.
(86-100%)

Student expressed self very effectively in discussion, rough work and final work.
Connections are well thought-out, showing much effort and creative expression.
MARK FOR THIS CRITERIA
APPLICATION

INCOMPLETE

Incomplete, not submitted or does not reflect task requirements.
Did not do all 4 logo types.
Did not use time wisely. Talked off-topic more than he/she worked.
(50-60%)

Underdeveloped. Not enough rough sketches. Missed important assignment task(s).
Lack of or inadequate use of colour. Final logos are messy and show lack of care.
(61-72%)

Logos are acceptably attractive, although a bit messy.
Colour is used inconsistently.
Some care and attention to detail is shown. All assignment tasks are complete.
(73-85%)

Logos are well developed, attractive, detailed and neat. Strong variation between different logo types shows effort in application. Colours used effectively.
(86-100%)

Logos are exceptional and appear professional. Student took time and care to produce exemplary work. Applied knowledge from lessons related to balance, layout, colours and style.
MARK FOR THIS CRITERIA
THINKING & INQUIRY

INCOMPLETE

Incomplete, not submitted or does not reflect task requirements.
Did not do all 4 logo types.
T/I process was extremely limited.
(50-60%)

Designs show very limited thought given to various project tasks. Designs are too similar to one another; lack of inquiry inhibited creativity.
(61-72%)

Limited thought and inquiry given to design process. Some success was shown in a few of the designs, but not all of them were followed-through. Creative process - satisfactory.
(73-85%)

Good insight shown into the creative design process. Thought given to style, relationships and variety of designs.
(86-100%)

In-process and final work is outstandingly creative and complex. Insight is well focused and shows a great deal of effort.
MARK FOR THIS CRITERIA
KNOWLEDGE & UNDERST.

INCOMPLETE

Incomplete, not submitted or does not reflect task requirements.
Did not do all 4 logo types.
Student does not know different types of logos.
(50-60%)

Work shows a great deal of confusion regarding the different logo types and basic design principles.
Assignment tasks were not well understood.
(61-72%)

Work shows a satisfactory, but limited or fundamental understanding of logo types, design principles and assignment tasks.
(73-85%)

Progressive knowledge and understanding demonstrated throughout the design process. Good attempt shown to integrate learning into design work.
(86-100%)

Knowledge and understanding of all aspects of the assignment as well as design principles is shown clearly through submitted work.
MARK FOR THIS CRITERIA





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