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iRubric: Vision Communication Package Assessment rubric

iRubric: Vision Communication Package Assessment rubric

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Vision Communication Package Assessment 
Business Card & Letterhead Assessment
This assessment Rubric will assist you in on-going creation of a Mantra, Logo, Letterhead, and Web page (Social Media) for your business/innovation.
Rubric Code: X5B7CX
By cmolumby
Ready to use
Public Rubric
Subject: Communication  
Type: Project  
Grade Levels: 9-12

Powered by iRubric ASSIGNMENT CRITERIA
  Not Yet Basic

Elements Missing; Needs more work; Search out help

0 pts

Basic (Draft)

Basic elements & criteria are met.

1 pts

In Progress

Polishing is still needed

2 pts

Market-Ready

Professional appearance; captures your Business/innovation, Ready for public viewing.

3 pts

Over-All Coordination & Aesthetics
50 %

Not Yet Basic

Communication Package is missing the five basic elements.
Basic (Draft)

Includes all 5 elements: Mantra, Logo, Letterhead, power point, and web page
In Progress

Includes all elements PLUS includes two other communication venues: i.e., "ads" for radio, Pod Cast, newspaper, TV, You Tube, Blog, Other
Market-Ready

All communication venues (mantra, logo, letterhead, Google web page) coordinate, complement each other and send the same message AND includes four other media venues
Communication Purpose
10 %

Mantra
Not Yet Basic

Words to capture the Vision and Purpose of business/innovation is vague and/or confusing.
Basic (Draft)

Three or four words describe the purpose of vision/business/innovation; black and white with basic font.
In Progress

Visual aesthetics 0f the words are considered to include color, font appropriate style to support mantra message.
Market-Ready

Mantra is paper and digitally accessible utilizing color and font that coordinates with Logo, letterhead, and web page.
Visual Communication
5 %

Logo
Not Yet Basic

Logo is missing and/or not connected to purpose of business/innovation; artwork is confusing.
Basic (Draft)

Logo is two-toned (black and white); Logo is clipart
In Progress

Logo is three-toned with original artwork that supports vision/purpose and mantra
Market-Ready

Logo is full color or multi-toned accessible in paper & digitally that coordinates with Mantra, letterhead, and web page
Visual Communication
10 %

Letterhead
Not Yet Basic

Uses either spot or process color in an eye-pleasing way.
Basic (Draft)

Letterhead and business card are black and white; include basic contact information
In Progress

Letterhead and Business card incorporate logo and mantra; utilize color (coordinated)
Market-Ready

Letterhead is coordinated and in both paper document and digitally accessible. Includes a business card and a QR Code is incorporated into both letterhead and business card
Mutiple Audiences
25 %

Social Media: Webpage, Power Point, Radio Ad, Prezi, Pod Cast, YouTube, etc.
Not Yet Basic

Web page was missing or minimally created; no other media venue used for marketing to various audiences
Basic (Draft)

A template web page was created to communicate innovation/business; basic power point created to present business information
In Progress

Web page & power point was enhanced with original elements; two to three additional 'media venues' used to communicate message of business/innovation
Market-Ready

Web page is easily navigated; Prezi was used instead of power point; aesthetically pleasing; four additional 'media venues' used to communicate message of business/innovation to various audiences



Keywords:
  • Marketing Communication Public Relations



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