Skip to main content
iRubric: The Next Big Thing! rubric

iRubric: The Next Big Thing! rubric

find rubric

edit   print   share   Copy to my rubrics   Bookmark   test run   assess...   delete   Do more...
The Next Big Thing! 
Advertising Project
Your task is to create an advertising campaign for the "Next Big Thing". You decide what the next big thing is, and include a print advertisement, 30 second commercial, billboard and new product packaging. Your task will then be to "pitch" the idea to the class and get them to want to buy your product and agree that your product is the "next big thing".
Rubric Code: X546C5
By mcgovarin
Ready to use
Public Rubric
Subject: English  
Type: Presentation  
Grade Levels: 6-8

Powered by iRubric Advertising Project
 

Level 1 Poor

0-49%

(N/A)


Level 2 Fair

50-69%

(N/A)


Level 3 Good-Very Good

70-84%

(N/A)


Level 4 Excellent

85-100%

(N/A)

Target Audience
5 %

Age Range 12-18years old, gender (male or female, or both male and female)
N/A

Age and gender of the target audience is missing.
N/A

Age or gender of the target audience is missing.
N/A

Both age and gender of the target audience are identified.
N/A

Both age and gender of the target audience are identified. Extra creativity is used to demonstrate target audience.
Logo (symbol)
5 %

A logo was created that represents your company and/or product.
N/A

Logo (symbol) is missing from your campaign.
N/A

Logo is present however it is hard to understand the link and relevance to your product.
N/A

Logo is present and represents your product. The logo makes sense with your product.
N/A

The logo is interesting and original. The link between your product and logo is clear and concise.
Slogan/ Poduct Name
10 %

Did the group create a slogan and product name that were effective in describing and selling their product.
N/A

Product name and/or slogan was missing from the campaign.
N/A

Product name and slogan were both present, however, the slogan/ and or product name were not effective in describing and selling the product.
N/A

Product name and slogan were both present and both were effective in describing and selling the product.
N/A

Product name and slogan were both present and extremely creative/effective in describing and selling the product.
Product Packaging
20 %

Can be a 3D product or 3d drawn product. Ensure product includes your slogan, logo, text and colour.
N/A

There is no example of product packaging.
N/A

The packaging does not make sense with the product and/or parts of packaging are missing. The presentation does not help to clearly explain choice of packaging.
N/A

The packaging makes sense with the product and is explained well in the presentation.
N/A

The packaging makes sense with the product and is creative and inventive. The presentation clearly explains the reason for the design.
Print Advertisment
20 %

Must be in colour, on any size paper 8.5" x 11" min. Print ad must include ad techniques, slogan, logo and images.
N/A

Print advertisement is missing.
N/A

Print advertisement is present, however does not enhance the campaign, and there is 2 or less advertising techniques used.
N/A

Print advertisement is present, 3-4 advertising techniques are used in the advertisement and the print advertisement helps to enhance the presentation.
N/A

Print advertisement is present, 4 or more advertising techniques are used in the print advertisement, and the advertisement is outstanding in creativity and originality.
TV Commercial
20 %

TV commercial meets the min. 30 seconds and includes script, full group participation and advertises product.
N/A

Commercial is missing from final presentation.
N/A

TV commercial is under 30 second min. or irrelevant to product. The advertisement lacks seriousness and/or script.
N/A

TV commercial meets 30 second requirement, includes full description of product, a fully developed idea and product pitch.
N/A

TV commercial meets 30 second requirement, includes original script, full product description, creative idea and presentation/product pitch.
Audience Persuasion
5 %

Did the student use effective convincing and persuasive language to get audience to buy product.
N/A

Audience persuasion was missing from presentation.
N/A

-It was unclear who your audience was or Your advertisement did not connect with your intended audience
-Very little about the advertisement was convincing or useful for selling your product.
N/A

-Your advertisement was clear on who your intended audience was
-The advertisement was not fully convincing for the audience to buy your product.
N/A

-It was clear who your audience was.
-You connected well with your audience and provided a convincing argument as to why they should purchase your product.
Final Presentation
15 %

All parts of the presentation must be completed. Product can be presented via power point or cue cards. All members MUST contribute.
N/A

There was no presentation.
N/A

-The final product was unorganized, messy, and was not suitable for this task.

-The presenter was not enthusiastic about selling the product.

-There is no evidence of the process you took for creating your product.
N/A

-There is very little evidence to the creation process.

-The presenter did not appear very enthusiastic about selling the product.

-The final presentation was average.
N/A

-There is sufficient evidence of the creation process of your advertisement.

-The presenter was enthusiastic about selling the product.

-The final production was a great example of a successful advertisement.






Discuss this rubric




Do more with this rubric:
Preview

Preview

Preview this rubric.
Edit

Edit

Modify this rubric.
Copy

Copy

Make a copy of this rubric and begin editing the copy.

Print

Print

Show a printable version of this rubric.
Categorize

Categorize

Add this rubric to multiple categories.
Bookmark

Bookmark

Bookmark this rubric for future reference.
Assess
Test run

Test run

Test this rubric or perform an ad-hoc assessment.
Grade

Grade

Build a gradebook to assess students.
Collaborate

Collaborate

Apply this rubric to any object and invite others to assess.
Share
Publish

Publish

Link, embed, and showcase your rubrics on your website.
Email

Email

Email this rubric to a friend.
Discuss

Discuss

Discuss this rubric with other members.
 

Do more with rubrics than ever imagined possible.

Only with iRubrictm.


Copyright © 2024 Reazon Systems, Inc.  All rights reserved.
n232