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Campaign 
Rubric Code: X53C44
Ready to use
Public Rubric
Subject: English  
Type: Assessment  
Grade Levels: (none)

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  Exemplary

3 pts

Proficient

2 pts

Emerging

1 pts

Ideas Media Channel

Exemplary

The media channel is
described in a clear and
sophisticated way.
The media channel selected
reveals careful analysis
of a target audience and
a thoughtful coordination
between the channel and
this issue
Proficient

The media channel is
accurately described and is
convincingly presented as a
viable method of educating
others about the issue
Emerging

The media channel is not
accurately described or
may not be the most viable
method of educating others
about the issue.
Integration of Research

Exemplary

Research sources are
accurately documented in
an annotated bibliography.
They are varied and
substantial, and the
annotations reflect careful
consideration of the issue
and its ramifications.
Research is integrated
seamlessly into the
presentation.
Proficient

Research sources are
accurately documented and
explained in an annotated
bibliography.
Research is reflected in the
presentation.
Emerging

Research sources may be
inaccurately documented
in the annotated
bibliography.
Research is limited in
the presentation.
Presentation Campaign

Exemplary

The presentation brings to
light an issue and clearly
suggests inventive, carefully
constructed steps for taking
action about that issue.
Proficient

The presentation brings to
light an issue and suggests
reasonable steps to take
action about that issue.
Emerging

The presentation does not
clearly highlight an issue
and/or does not offer
reasonable steps to take
action about an issue.
Technology

Exemplary

Effectively implements technology to enhance interest in campaign
Proficient

Incorrectly or minimally uses technology or does little to enhance campaign
Emerging

No Technology present




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