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iRubric: Business Plan Project Rubric

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Business Plan Project Rubric Business Plan Project Rubric A business plan for a single business concept Rubric Code: X4C695 By astewartc21 Ready to use Public Rubric Subject: Business Type: Assignment Grade Levels: (none)

Business Plan & Presentation
	None 0 pts	Poor 2 pts	Good 3 pts	Excellent 5 pts
Executive Summary 5 pts Convinces reader that this business concept is sound and has opportunity for success.	None This section does not meet standards or is non existent.	Poor Does not meet many expectations. No details are provided and references are vague.	Good Meets Expectations. Provides a solid summary with specific references.	Excellent Meets or Exceeds Highest Expectations Provides an extremely strong summary and uses specific references with additional support.
Company Description 5 pts Describes business in detail so that a person with average knowledge can understand concept. Includes what the product/service is, the customer benefit(s), and main delivery method to customers.	None This section does not meet standards or is non existent.	Poor Does not meet many expectations Apartment style is not clear, some description is provided. Location of facility is unclear.	Good Meets Expectations Apartment theme and style is described. Location and venue are provided with specific details.	Excellent Meets or Exceeds Highest Expectations Apartment theme and style are described in detail. Location and venue are provides with specific details about architecture and facilities.
Industry Analysis 5 pts SWOT Analysis(Strength,Weaknesses, Opportunities, Threats.) Identify Market, Demographic Competitive Analysis	None This section does not meet standards or is non existent.	Poor Does not meet many expectations Details of SWOT not covered, some details on demographic and market are identified.	Good Meets Expectations Most details of SWOT are covered, details on demographic and market are identified.	Excellent Meets or Exceeds Highest Expectations All details of SWOT are covered, details on demographic and market are identified. Additional info is provided.
Operations 5 pts Organizational Structure, staffing, including office, equipment needed, etc	None This section does not meet standards or is non existent.	Poor Does not meet many expectations There is not enough staffing information to run an operation.	Good Meets Expectations Organizational Structure, staffing, including office, equipment needed, etc, all details are provided.	Excellent Meets or Exceeds Highest Expectations Organizational Structure, staffing, including including office, equipment needed, wages, etc, all details are provided with additions incentive plans
Financials 5 pts Start-up Costs, equipment (capital required), 2 years of projections, variable and fixed costs are outlined, break even. Estimated incoming cash flow & Profits	None This section does not meet standards or is non existent.	Poor Does not meet many expectations. Start up costs are unrealistic or incomplete.	Good Meets Expectations Start-up Costs, equipment (capital required), 2 years of projections and break even are provided. Estimated first year incoming cash flow and profit margins have potential.	Excellent Meets or Exceeds Highest Expectations Start-up Costs, equipment (capital required), 2 years of projections and break even are provided. Estimated first year incoming cash flow and profit margins appear realistic and achievable.
Marketing 5 pts Market Research Target Market Marketing Communications	None This section does not meet standards or is non existent.	Poor Does not meet many expectations Market Research is not convincing. Target Market & Marketing do not provide any evidence.	Good Meets Expectations Market Research is convincing and realistic Marketing strategies are professional.	Excellent Meets or Exceeds Highest Expectations Market Research is convincing and realistic Target Market & Marketing strategies are professional.
Verbal Presentation 5 pts Describes overview of business, provides details from all written categories, Speaks clearly, meets time limit expectations, professionally presented	None This section does not meet standards or is non existent.	Poor The presentation is not clear and the presenter does not seem to know the information	Good Describes overview of business, provides details from all written categories, Speaks clearly, meets time limit expectations, professionally presented	Excellent Professionally presented The presentation is a convincing display. Describes overview of business, provides details from all written categories, Speaks clearly, meets time limit expectations, professionally presented

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Business

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